Top 10 Tips for Learning Digital Analytics

Here are my top 10 tips to help you learn and master Digital Analytics. Even though I am focusing on Digital Analytics, these same tips can be applied to pretty much anything that you want to learn.


  1. Create your own site or blog - This will help you gain practical experience as well as help you retain your learnings. You can easily create it using WordPress or any other tool/platform. Which platform you use, make sure it provides you the ability to insert Google Tag Manager code.
  2. Find a person you would like to learn from – Each individual has a unique teaching style. My style differs from other instructors.  Find the person whose teaching style and content align with how you think, work, and learn. This will help you better grasp the concepts.
  3. Set aside 10-30 minutes a working day to learn something new - Each person has their own learning style. I like to learn something small and new each day in just a few mins rather than overloading my brain with a lot of information. This helps me retain what I learn. That is how I teach too.  I create short and to-the-point lessons rather than wasting learners' time.
  4. Practice what you learn - Whatever you learn should be applied immediately else you will not be able to retain it. The website/blog that you created will help you apply all your learnings. If you learn how to implement the GA tag, then apply it to your blog/site. If you learn how to analyze the data, then apply it to your blog/site.
  5. Don’t go over all the course content in one setting - As I have mentioned before, don’t try to cram everything into one setting. Learning and mastering anything is a journey and it takes time. Your goal should be to understand what you learn rather than trying to learn and not understand anything.
  6. Don’t be distracted by social media or YouTube - There is a lot of content being shared on social media, the web, and YouTube every day. However, when you are learning something new, you need a structure, and all the content on social media, the web, and YouTube can become distractions. You can watch YouTube videos all day long, you can read tweets, LinkedIn posts, etc., and easily get distracted and anxious. Each person posting has a different point of view, people commenting have another point of view, and so on.  You should stay focused.
  7. Document your journey - That blog you created earlier will not only allow you to practice what you learn but will also allow you to keep your notes. Document what you learn each day in that blog. It will serve as a reminder, and you will be pleasantly surprised to see your progress. The blog can also help you make money, get a new job, do freelance work, etc..  I will share more on this later.
  8. Participate in the community/forums - Stay focused on what you are learning and help others with what you are learning or have learned. In Optizent Academy we have a community of members/students who help each other.  They learn more by doing and providing their knowledge to others. So, I highly recommend that no matter which community you are part of, try to help others with your knowledge and expertise.
  9. Keep in mind that you know more than many others – Nobody knows it all. After 20+ years in the digital marketing and analytics field, I am still learning. It is easy to get distracted and discouraged by people around you, who seem to know more. I have had students who say things like “there is so much to learn, how will I learn it all”, “ they know more than me, I don’t think I will ever be that good”, etc.  However, I know many students know a lot more than I do about certain concepts. I deal with so many things in a day and rely on my team members to help me with the stuff that is easy for them to do. You will find your strengths in this field. You likely already know a lot of concepts better than many other “experts” in this field.
  10. Don’t focus on tools, learn the fundamentals - As you might already know that Google Analytics’ current version is going away and is getting replaced by a new tool. Tools come and go through fundamentals that remain the same. So, focus on mastering the fundamentals, and the concepts else learning a tool won’t do much for your career.

I hope these tips are useful. I would love to hear your feedback.  Just hit reply to this email and let me know what you think and which of the above points you find valuable.

If you do like my teaching style, then consider joining my Inner Circle Membership.  The success of my members and students is one of my top KPIs.



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