In the past several posts, I have shown you how to recreate various GA4 standard metrics in BigQuery. In this…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? This is a question asked…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? If you have this or…
GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…
When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the…
GA4 has direct integration with BigQuery thus allowing you send all your Web Analytics data to BigQuery with a few…
BigQuery Sandbox Version This article will show how to sign up for BigQuery for free. We can continue using…
When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…
GA4 BigQuery integration is one of the best enhancements that Google Analytics has done. In this post, I will explore…
In this article, I will show how you can select records from a table so that you can see what…
SQL is becoming an essential skill for digital marketers and marketing analysts. This article shares seven essential SQL commands or…
If you want to learn how to connect Google Analytics 4 (GA4) to BigQuery so that your data from Google…