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Category: Digital Analytics

Google Tag Manager Advanced Applications Course

February 7, 2019 Optizent Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

What is Web Analytics and how it differs from Digital Analytics

June 24, 2018 Optizent Leave a comment

Web Analytics and Digital Analytics are quite often used interchangeably. I have been asked, by my students and some clients,…

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Posted in: Digital Analytics, Web Analytics

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