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Category: eCommerce

GA4 vs Universal Analytics (GA3): Difference in Metrics

July 25, 2023 Optizent Leave a comment

As you migrate from Universal Analytics (also called UA or GA3) to GA4, you are going to be comparing the…

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Posted in: Google Analytics 4, eCommerce, GA4

Duplicate Transactions in Google Analytics 4 – How to Find and Fix Them

August 9, 2022 Optizent Leave a comment

Duplication Transactions in Google Analytics 4 (GA4) are a very common problem and often ignored by most.  However, if not…

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Posted in: eCommerce, Google Analytics 4

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