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Author: Optizent

Beyond GA4: Exploring Piwik PRO, Mixpanel, and Amplitude for Deeper Analytics

May 17, 2025 Optizent Leave a comment

Google Analytics 4 (GA4) has become the default analytics tool for many marketers and analysts. While it offers solid event-based…

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Posted in: Google Analytics 4

Unlocking the Power of Piwik PRO: 9 Essential Features

April 17, 2025 Optizent Leave a comment

In today’s digital landscape, understanding your website’s data is paramount for driving growth and optimizing user experience. While Google Analytics…

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Posted in: Google Analytics 4 Filed under: privacy compliance, Web Analytics

Learn Piwik PRO from the Official Piwik PRO Academy

April 10, 2025 Optizent Leave a comment

Learn Piwik PRO from the Official Piwik PRO Academy – Powered by Optizent If you’re looking to master privacy-friendly web…

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Posted in: Google Analytics 4

GA4 Annotations Demystified

April 3, 2025 Optizent Leave a comment

GA4 Annotations allows you to add notes directly to Google Analytics 4 reports. You should use annotations to Record events…

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Posted in: Google Analytics 4

(data not available) value in GA4

April 1, 2025 Optizent Leave a comment

Recently GA4 made a change to their reporting. Now you will start to see “(data not available)” value in certain…

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Posted in: Google Analytics 4

Traffic Source Fields in GA4 BigQuery Schema Demystified

March 30, 2025 Optizent Leave a comment

When you export GA4 data to BigQuery, you will find several source, medium, and other data fields related to traffic. …

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Posted in: Google Analytics 4

Meta Offline Conversion API

March 24, 2025 Optizent Leave a comment

Meta Offline Conversion API Integration The Meta Offline Conversions API will be discontinued in May 2025. After this date, it…

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Posted in: Google Analytics 4

Stape v/s Taggrs – Server Side Tracking

March 20, 2025 Optizent Leave a comment

Taggrs.io Taggrs is a server-side tagging hosting provider with its own server infrastructure and access to a global network. It…

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Posted in: Google Analytics 4

How to Copy GA4 Explorations from One Property to Another

January 24, 2025 Optizent Leave a comment

In this post I will discuss everything you need to know about copying GA4 Explorations from one property to another.…

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Posted in: Google Analytics 4

Recreate GA4 Metrics in BigQuery

January 2, 2025 Optizent Leave a comment

In the past several posts, I have shown you how to recreate various GA4 standard metrics in BigQuery. In this…

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Posted in: Google Analytics 4, BigQuery

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Latest Posts

  • Beyond GA4: Exploring Piwik PRO, Mixpanel, and Amplitude for Deeper Analytics
  • Unlocking the Power of Piwik PRO: 9 Essential Features
  • Learn Piwik PRO from the Official Piwik PRO Academy
  • GA4 Annotations Demystified
  • (data not available) value in GA4
  • Traffic Source Fields in GA4 BigQuery Schema Demystified
  • Meta Offline Conversion API
  • Stape v/s Taggrs – Server Side Tracking
  • How to Copy GA4 Explorations from One Property to Another
  • Recreate GA4 Metrics in BigQuery

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