Inconsistent or Missing UTMs Even a small variation — like email vs. Email vs. e-mail — creates separate rows in GA4. Missing UTMs are even worse:…
Marketers and product teams often want the best of both worlds: the rich event-level data available in Google Analytics 4…
AI engines like ChatGPT, Perplexity, and Claude are starting to influence how users discover brands. The challenge for marketers is…
AI-powered platforms are rapidly becoming the primary means by which people discover information, products, and brands. Just as search engines…
Google Looker Studio (formerly known as Google Data Studio) has long been a favorite tool for marketers, analysts, and business…
Amplitude has a limit on the number of session replays you can have. If you easily hit that limit and…
When you create a new project in Amplitude, the time zone is automatically set to “UTC”. If you need to…
If you are transitioning from GA4 to Amplitude, then you might want to bring all your historical GA4 data into…
If you are planning to transition from GA4 to Mixpanel or Amplitude, then you might want to backfill your data…
Consent mode is a feature in GA4 that allows you to communicate your website or app’s end users’ analytics and…