Not Set (not set) is a placeholder used by GA4 (Google Analytics 4) when it does not receive the required…
What is Minimalism? The core concept of minimalism is living simply and having only those things that you absolutely need.…
The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…
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When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…
Have you seen “Other” show up in the GA4 reports and Exploration? If you have then this post is for…
One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…
What differentiates a beginner from senior analytics professional? Their ability to ask questions and the types of questions they ask. Let’s take…
What is Server-Side Tracking? How does traditional (client-side) tracking with Google Tag Manager work? Google Tag Manager provides you with…