Skip to content
Optizent
Optizent
Web Analytics Consulting and Training
  • Home
  • Services
  • Training Programs
  • About Us
  • Contact Us
  • Blog

Author: Optizent

Not Set in GA4 Pages and Screens Report. How do I fix it?

January 21, 2023 Optizent Leave a comment

Not Set (not set) is a placeholder used by GA4 (Google Analytics 4) when it does not receive the required…

Continue Reading →

Posted in: Google Analytics 4

Become A Minimalist Analyst

January 12, 2023 Optizent Leave a comment

What is Minimalism? The core concept of minimalism is living simply and having only those things that you absolutely need.…

Continue Reading →

Posted in: Analytics

Marketing Analytics Analyst (Web and Marketing Analytics)

January 5, 2023 Optizent Leave a comment

The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…

Continue Reading →

Posted in: Google Analytics 4

Unleashing the Power of BigQuery and GA4: Why Marketers Should Use These Tools Together

December 24, 2022 Optizent Leave a comment

As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…

Continue Reading →

Posted in: Google Analytics 4

8 Digital Analytics Skill for 2023 and Beyond

December 17, 2022 Optizent Leave a comment

2022 is almost gone and it to time to gain your edge by learning the skills that will help you…

Continue Reading →

Posted in: Google Analytics 4

What is user_pseudo_id in GA4 BigQuery Export?

December 5, 2022 Optizent Leave a comment

When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…

Continue Reading →

Posted in: Google Analytics 4, BigQuery

Other in GA4 Reports and GA4 Cardinality

December 2, 2022 Optizent Leave a comment

Have you seen “Other” show up in the GA4 reports and Exploration?  If you have then this post is for…

Continue Reading →

Posted in: Google Analytics 4

9 Reasons Why You Should Turn On GA4 BigQuery Integration

Optizent Leave a comment

One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…

Continue Reading →

Posted in: Google Analytics 4

What Differentiates a Beginner from a Senior Analytics Professional?

November 17, 2022 Optizent Leave a comment

What differentiates a beginner from senior analytics professional? Their ability to ask questions and the types of questions they ask. Let’s take…

Continue Reading →

Posted in: Google Analytics 4

Server-Side Google Tag Manager: What, Why and How

November 12, 2022 Optizent Leave a comment

What is Server-Side Tracking? How does traditional (client-side) tracking with Google Tag Manager work? Google Tag Manager provides you with…

Continue Reading →

Posted in: Google Analytics 4

Post navigation

Page 1 of 17
1 2 … 17 Next →

Latest Posts

  • Google Analytics 4 User ID Tracking
  • Not Set in GA4 Pages and Screens Report. How do I fix it?
  • How to add an image tag in Google Tag Manager?
  • Become A Minimalist Analyst
  • Introduction to Digital Analytics and Piwik PRO
  • Introduction to Google Analytics 4 Data in BigQuery 
  • Marketing Analytics Analyst (Web and Marketing Analytics)
  • Overview of PiwikPRO Report Organization
  • Unleashing the Power of BigQuery and GA4: Why Marketers Should Use These Tools Together
  • 8 Digital Analytics Skill for 2023 and Beyond

Categories

  • A/B Testing (2)
  • Adobe Analytics (8)
  • Analytics (5)
  • Artificial Intelligence (1)
  • BigQuery (7)
  • Conversion Rate Optimization (1)
  • Data (1)
  • Data Visualization (1)
  • Digital Analytics (20)
  • Digital Marketing (11)
  • eCommerce (1)
  • Email Marketing (1)
  • Excel (1)
  • Facebook Retargeting (2)
  • FAQ (1)
  • GA4 (16)
  • GAIQ (29)
  • GAIQ Practice Question (28)
  • Google Ads (2)
  • Google Analytics (32)
  • Google Analytics 4 (91)
  • Google Data Studio (5)
  • Google Tag Manager (29)
  • Jobs (3)
  • ObservePoint (1)
  • Piwik PRO (5)
  • Search Engine Optimization (2)
  • Tag and Setup Audit (3)
  • Uncategorized (1)
  • Web Analytics (12)
  • Webinar (2)
Copyright © 2023 Optizent