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Author: Optizent

User Engagement in Google Analytics 4 (GA4) – Everything You Need to Know

April 13, 2021 Optizent Leave a comment

Google Analytics does provide a way for you to measure Engagement with the site or app and it is called…

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Posted in: Google Analytics 4

eCommerce Report in GA4 Not Showing Revenue? Here are the reasons.

April 12, 2021 Optizent Leave a comment

eCommerce Reporting in GA4 not showing revenue is one of the most commonly asked questions about the latest version of…

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Posted in: Google Analytics 4

Analysis Hub Google Analytics 4- What, Why, and How

April 8, 2021 Optizent Leave a comment

Analysis Hub is one of the most important features of Google Analytics 4 (GA4).  It is a collection of advanced…

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Posted in: Google Analytics 4, Google Analytics

How to See Event Parameters in Google Analytics 4 Reports

April 1, 2021 Optizent Leave a comment

You can see your event parameters in the real-time reports. In the image below, you can see the event parameters…

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Posted in: Google Analytics 4

How To Track and Report Outbound Clicks in Google Analytics 4

Optizent Leave a comment

Outbound clicks also called External Links clicks are automatically tracked in Google Analytics 4. Outbound clicks are classifieds as “Enhanced…

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Posted in: Google Analytics 4

What is Enhanced Measurement in Google Analytics 4

March 26, 2021 Optizent Leave a comment

Google analytics 4 has several events that are collected with the default implementation. These events are called Enhanced Measurement or…

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Posted in: Google Analytics 4

Google Analytics 4 (GA4) – Get Answers to Common Questions

March 20, 2021 Optizent Leave a comment

Google Analytics 4 also know as GA4 is the latest version of Free Google Analytics. Learn more at What is Google…

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Posted in: Google Analytics, Google Analytics 4

How To Exclude Internal Traffic in Google Analytics 4

March 19, 2021 Optizent Leave a comment

Excluding internal traffic is one of the most commonly used admin functionality in Google Analytics. Unlike Univeral Analytics (version prior…

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Posted in: Google Analytics, Google Analytics 4

How To Track Phone Call with Adobe Analytics

March 12, 2021 Optizent Leave a comment

Tracking phone calls is an absolute must for businesses to better understand the performance of their website, user behavior, and…

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Posted in: Adobe Analytics

What is Data Layer? And Why Do you need it for Adobe Analytics and Google Analytics?

March 11, 2021 Optizent Leave a comment

If you are wondering what a Data Layer is, what needs to be done to build one, and how to…

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Posted in: Adobe Analytics, Web Analytics

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