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Author: Optizent

Universal Analytics to GA4 Transition

May 9, 2022 Optizent Leave a comment

You know that Google Analytics is sunsetting Universal Analytics, the current version of free Google Analytics, in just a few…

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Posted in: Google Analytics 4

GA4 Limits – Hits, Collection, Configuration, Parameters, and Reporting Limits

April 22, 2022 Optizent Leave a comment

GA4 limits are something you need to be aware of so that you don’t end up getting frustrated when things…

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Posted in: Google Analytics 4

Google Analytics 4 (GA4) Data Retention

April 13, 2022 Optizent Leave a comment

By default Google Analytics 4 (GA4) retains the data for 2 months.  As a result, you will only be able…

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Posted in: Google Analytics 4

GA4 is bad! I don’t like GA4

April 1, 2022 Optizent Leave a comment

GA4 is bad. I don’t like GA4.  If you have heard that or felt that then you are not alone. …

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Posted in: Google Analytics 4

How to pass UTM Parameters from landing page to all the pages – FAQ

February 6, 2022 Optizent Leave a comment

How to pass UTM parameters from the landing page to other pages? This is question and answer is part of…

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Posted in: FAQ, Google Tag Manager Filed under: faq, gtm

Regex for Blocking IP address in Google Analytics

Optizent Leave a comment

This is a frequently asked question about blocking IP addresses in Google Analytics. Blocking a range of IP addresses If…

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Posted in: Google Analytics 4

Custom JavaScript Google Tag Manager – What, Why, and How to create with an Example

January 20, 2022 Optizent Leave a comment

Custom JavaScript Variables in Google Tag Manager allows you to create your own variables to provide you with the data…

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Posted in: Analytics, Google Tag Manager

Google Analytics 4 Setup and Audit Checklist – GA4 Made Easy

January 11, 2022 Optizent Leave a comment

Google Analytics 4 Setup is very different from Univeral Analytics, popularly known as Google Analytics or GA3. Since the complete…

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Posted in: Google Analytics 4

Using built-in GTM Variables in Custom JavaScript and HTML

January 8, 2022 Optizent Leave a comment

Google Tag Manager has a lot of built-in variables that are pre-created for you. However, these variables can’t be customized…

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Posted in: Google Tag Manager

How to connect Google Search Console to Google Analytics 4 (GA4)

December 30, 2021 Optizent Leave a comment

By connecting Google Search Console with Google analytics 4 you will be able to see your Google Search ranking data…

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Posted in: Google Analytics 4, GA4

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Latest Posts

  • Google Analytics 4 eCommerce View Item Event Tracking
  • Universal Analytics to GA4 Transition
  • User Activity and Stickiness – DAU, WAU, and MAU
  • Google Analytics 4 Ecommerce Events Introduction
  • GA4 Limits – Hits, Collection, Configuration, Parameters, and Reporting Limits
  • How to migrate from Universal Analytics to Google Analytics 4
  • Google Analytics 4 (GA4) Data Retention
  • Understanding user journey with GA4
  • Why GA4 is better? What possibilities it provides, how it can help marketing
  • Google Analytics 4 (GA4) Events: What They are and How to Use Them

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