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Category: Tag and Setup Audit

Risk of 3rd party JavaScripts and Tags in Marketing Technology

October 8, 2019 Optizent Leave a comment

You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…

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Posted in: Digital Analytics, Tag and Setup Audit

What is ObservePoint?

February 15, 2019 Optizent Leave a comment

ObservePoint is a tag audit, tag validation and governance software.  It helps companies ensure their digital analytics tags are implemented…

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Posted in: Adobe Analytics, Google Analytics, ObservePoint, Tag and Setup Audit

What is fbclid in Google Analytics? How to remove it?

February 9, 2019 Optizent Leave a comment

What s FBCLID? Starting mid-October 2018, you might have noticed a query parameter called fbclid getting added to your URLs. …

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Posted in: Google Analytics, Tag and Setup Audit

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