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Category: Facebook Retargeting

How to Track Events in Facebook using Google Tag Manager

April 3, 2020 Optizent Leave a comment

In the last chapter, we went through the process of installing the base Facebook pixel, which tracks user visits to…

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Posted in: Facebook Retargeting, Google Tag Manager

How to Install Facebook Pixel Using Google Tag Manager (GTM)

Optizent Leave a comment

In this chapter, we will look at how to deploy Facebook pixels using Google Tag Manager. But first, let’s understand…

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Posted in: Facebook Retargeting, Google Tag Manager

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