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Category: Google Analytics

Bounce Rate in Google Analytics 4

January 5, 2021 Optizent Leave a comment

Bounce Rate is one of the most common metrics used by marketers and analysts using Google Analytics. However, if you…

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Posted in: Google Analytics, Google Analytics 4

10 Key Things to Know Before Upgrading to Google Analytics 4

November 28, 2020 Optizent Leave a comment

Google Analytics 4 is here and is now the default version of Google Analytics when you create a new property. …

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Posted in: Google Analytics, Google Analytics 4

What is Google Analytics 4 (GA4)?

November 27, 2020 Optizent Leave a comment

What is Google Analytics 4 Google recently announced the general availability of Google Analytics 4 (also widely known as GA4),…

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Posted in: Google Analytics

How To Delete Goals from Google Analytics?

May 27, 2020 Optizent Leave a comment

Deleting a Goal in Google Analytics Google Analytics view limits the number of goals you can have in a view…

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Posted in: Google Analytics

UTM Parameters Guide and Best Practices

May 4, 2020 Optizent Leave a comment

Do you want to know which campaigns drive how much traffic to your site? Do you want to know which…

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Posted in: Google Analytics

Google Optimize Data in Google Analytics – Why are the numbers different?

April 29, 2020 Optizent Leave a comment

Google Optimize Data in Google Analytics When you create an experiment in Google Optimize, you can choose to send the…

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Posted in: Google Analytics, Google Data Studio

How to practice Google Analytics without a website

April 27, 2020 Optizent Leave a comment

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

What is UTM in Google Analytics?

April 23, 2020 Optizent Leave a comment

UTM is short for Urchin Tracking Module. Before Google Analytics ,there was Urchin, a web analytics tool.  Google bought Urchin…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Remove Dynamic IDs from Page URLs – Google Analytics Filters

April 8, 2020 Optizent Leave a comment

A lot of times your URL contains dynamic ids such as userid, trasaction id etc. in the page URL. They…

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Posted in: Google Analytics

How to Track Page Scroll Depth in Google Analytics using Google Tag Manager

March 30, 2020 Optizent 2 Comments

These days most sites have long pages, which means users must scroll down to view the complete page. You always…

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Posted in: Google Analytics, Google Tag Manager

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