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Category: Google Analytics

What is Linear attribution model? – GAIQ Exam Practice Question

May 12, 2019 Optizent Leave a comment

An attribution model in which A. Each touch point in the conversion path gets equal credit for the conversion B.…

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Posted in: GAIQ, GAIQ Practice Question, Google Analytics

What is ObservePoint?

February 15, 2019 Optizent Leave a comment

ObservePoint is a tag audit, tag validation and governance software.  It helps companies ensure their digital analytics tags are implemented…

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Posted in: Adobe Analytics, Google Analytics, ObservePoint, Tag and Setup Audit

What is fbclid in Google Analytics? How to remove it?

February 9, 2019 Optizent Leave a comment

What s FBCLID? Starting mid-October 2018, you might have noticed a query parameter called fbclid getting added to your URLs. …

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Posted in: Google Analytics, Tag and Setup Audit

Google Tag Manager Advanced Applications Course

February 7, 2019 Optizent Leave a comment

So you have learned how to use Google Tag Manager. Now you are ready to learn some advanced use cases…

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Posted in: Digital Analytics, Google Analytics, Google Tag Manager, Web Analytics

GA + CRM + GTM = Deep Insights – No Developer Required (Webinar)

February 6, 2019 Optizent Leave a comment

GA + CRM + GTM = Deep Insights – No Developer Required Wed, Feb 6, 2019 10:00 AM – 11:00…

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Posted in: Google Analytics, Google Tag Manager, Webinar

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