When you use both Meta Pixel (client-side) and Meta Conversions API (server-side), Meta can receive the same conversion event twice.…
Before you start, make sure you have: – Meta Business Manager account (Pixel ID/DataSet ID & Pixel Secret/Access token)– Shopify…
Server-side tracking is now essential for maintaining accurate Meta (Facebook and Instagram) conversion data in an increasingly privacy-focused ecosystem. By…
If you are running ads on Facebook and Instagram ads, accurate conversion tracking is non-negotiable. One metric that plays a…