How to add an image tag in Google Tag Manager?

Google Tag Manager is a free tool that allows businesses to manage and deploy website tags, including analytics and marketing tags, all in one place. It helps companies keep their website tags organized and up to date, and allows them to quickly and easily add, edit, and manage tags on their website. Google Tag Manager also provides detailed reports and insights into how tags perform.

Below are the steps to add an image tag in GTM:

  1. Login to your Google Tag Manager account (GTM).


  1. In the GTM account, click on New Tag.




  1. Provide a name to the tag



  1. Click on tag configuration and then the custom image.



  1. Copy the pixel URL code within “ ” quotes and exclude others



  1. The URL on the above image starts at https:// and ends before height which has “. Then add that URL in the image URL section in the tag area.


Add- all- pages-trigger

7. Next, add all pages in Trigger and then save and publish it.

Where to get more help with JavaScript, Google Analytics 4, and Google Tag Manager?


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