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Blog

How to Configure AdRoll Conversion Tracking Using Server-Side GTM

December 28, 2025 Tuhin Sarwar

This guide explains how to implement AdRoll conversion tracking through a server-side Google Tag Manager (sGTM) container. Using a server-based…

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Posted in: Google Tag Manager, Server Side Tracking, Stape

How to Achieve 100% Perfect Conversion Tracking with Server-Side GTM and Stape Store or Fire Store

Tuhin Sarwar

(Shopify, WooCommerce, Magento, Wix) Achieving accurate conversion tracking has become increasingly challenging due to browser privacy updates, ad blockers, and…

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Posted in: Server Side Tracking, Shopify, Stape

First-Party Cookies vs. Third-Party Cookies: What Marketers Need to Know in 2026

December 25, 2025 Tuhin Sarwar

As the digital landscape evolves, marketers and businesses must rethink how they track users online. Cookies have long been the…

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Posted in: Uncategorized

How to Set Up Quora Conversions API (CAPI) Tag Using Server-Side GTM

Tuhin Sarwar

Quora provides marketers with an effective platform for running highly targeted advertising campaigns. To ensure your campaigns perform optimally, accurate…

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Posted in: Google Tag Manager, Server Side Tracking, Stape

How to Configure Adtraction Conversion Tracking with Google Tag Manager Server-Side

Tuhin Sarwar

In this article, we’ll guide you through configuring Adtraction conversion tracking using a server-side Google Tag Manager (GTM) container. By…

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Posted in: Uncategorized

Stape Click ID Restorer Power-Up: Protect Your Ad Attribution( GCLID, MSCLKID, FBCLID) from Browser Privacy

Tuhin Sarwar

Modern browsers are steadily reducing how much advertising data can be passed through URLs. In particular, Safari and Brave—especially when…

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Posted in: Google Ads, Server Side Tracking, Stape

How Install Meta Client Side & Server-Side Tracking- Facebook Conversions API (CAPI) Using Analyzify App on Shopify Ecommerce Store

December 24, 2025 Tuhin Sarwar

Before you start, make sure you have: – Meta Business Manager account (Pixel ID/DataSet ID & Pixel Secret/Access token)– Shopify…

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Posted in: Meta Pixel And Conversion API, Shopify

Email Template: How to Request your developer to Implement dataLayer.push for Conversion Tracking

Tuhin Sarwar

Subject: Request to Implement dataLayer.push for Conversion Tracking Hi {First Name}, We’d like to track our {insert conversion event} conversions…

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Posted in: Google Ads, Google Tag Manager

Email Template: How to request your developer to implement Enhanced Conversions via Google Tag (gtag)

Tuhin Sarwar

Hi {First name of your developer}, I hope you’re doing well. I’d like your help implementing Enhanced Conversions for our…

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Posted in: Google Ads

Email Template: How to request your developer to add Conversions with Cart Data (Google Ads) in the data layer. 

December 23, 2025 Tuhin Sarwar

Hi {First name of your developer}, A click on one of our ads doesn’t always result in the purchase of…

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Posted in: Google Ads

Email Template: How to request your developer to add New Customer Data for Google Ads

Tuhin Sarwar

Hi {First name of your developer}, I need your help configuring the New Customer data feature for Google Ads. This…

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Posted in: Google Ads

How to Set Up the Meta Pixel and Conversion API (Server-Side)Tracking Using Google Tag Manager

Tuhin Sarwar

Server-side tracking is now essential for maintaining accurate Meta (Facebook and Instagram) conversion data in an increasingly privacy-focused ecosystem. By…

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Posted in: Google Tag Manager, Meta Pixel And Conversion API Filed under: Google Tag Manager

How to Prevent Lead Form Tags from Firing on Page Reloads with Google Tag Manager

December 22, 2025 Tuhin Sarwar

Duplicate submissions can be a nightmare for lead tracking. Every time a user refreshes the thank-you page after submitting a…

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Posted in: Google Tag Manager

How to Improve Meta Event Match Quality Score: A Practical Guide to Better Attribution and Performance

December 21, 2025 Tuhin Sarwar

If you are running ads on Facebook and Instagram ads, accurate conversion tracking is non-negotiable. One metric that plays a…

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Posted in: Google Tag Manager, Meta Pixel And Conversion API Filed under: Google Tag Manager

Shopify Checkout Extensibility: How to Enable Shopify Ecommerce Data Layer Using a Custom Pixel (without any app) in 1 minute

Tuhin Sarwar

With Shopify’s transition to Customer Events and Custom Pixels, setting up a reliable ecommerce data layer is essential for accurate…

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Posted in: Shopify, Web Analytics Filed under: Google Tag Manager, gtm

How to Track HubSpot Form Submissions with Google Tag Manager (Event Listener Code Included)

Tuhin Sarwar

Tracking HubSpot form submissions accurately is essential for lead attribution, conversion optimization, and campaign measurement. Google Tag Manager (GTM) offers…

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Posted in: Google Tag Manager Filed under: Google Tag Manager

How to setup Google Ads Dynamic Remarketing Events and Parameters: A Practical Guide

Tuhin Sarwar

Dynamic remarketing enables advertisers to deliver highly personalized ads by automatically tailoring creative based on a user’s previous interactions with…

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Posted in: Google Ads, Google Tag Manager Filed under: Data Layers, google ads conversion tracking, Google Tag Manager, Tracking

How to Backfill GA4 Data in BigQuery (And Make It Actually Usable)

December 15, 2025 admin

If you’ve ever connected GA4 to BigQuery, you’ve probably had this realization at some point: “Wait… where is my historical…

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Posted in: GA4

10 Quiet GA4 Settings That Can Slowly Ruin Your Data and What to Do About Them

December 14, 2025 admin Leave a comment

Most GA4 accounts do not fail all at once. They slowly drift into bad data. There are no warnings and…

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Posted in: Uncategorized

How to Set Up Google Ads Enhanced Conversions (Server-Side)

Tuhin Sarwar

  Enhanced Conversions help improve Google Ads attribution by securely sending hashed first-party customer data—such as email addresses or phone…

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Posted in: Google Ads, Google Tag Manager

Post navigation

Page 2 of 22
← Previous 1 2 3 … 22 Next →
  • How to Format Phone Numbers in Google Tag Manager (Web & Server) Using the Phone Number Formatter Variable
  • How to Easily Add User Agent and Geo Data to Server Google Tag Manager Using Stape Power Up
  • How to Add User IDs to sGTM Event Data Automatically with Stape’s User ID Power-Up
  • File Proxy in Stape Server-Side GTM: Higher Data Control Through Your Own Subdomain
  • How to Automatically Convert Webhook Data from XML to JSON in Server-Side GTM via Stape Power up
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