You launch a new website or product and immediately face questions like: Many teams spend weeks creating tracking plans before…
Analytics can tell you what users did. Session Replay helps you understand why they did it. You might notice that…
Proper user identification allows Mixpanel to connect events across sessions, devices, and user journeys, giving you a complete picture of…
Events like, might tell you that something happened, but they rarely tell you anything useful about your business. The real…
If you’re already using Google Tag Manager (GTM), the last thing you want is another JavaScript snippet added directly to…
Mixpanel offers a native Google Sheets integration that allows you to move data between Mixpanel and Google Sheets without writing…
Mixpanel is one of the most popular product analytics platforms available today. It helps businesses understand how users interact with…
One of the most stressful moments in product development is pressing deploy on a feature that thousands of users are…
Every analytics implementation starts out clean. Events follow naming conventions. Properties are documented. Dashboards make sense. Everyone knows which metrics…
In this post, I will answer one of the most common questions analysts ask: “Why doesn’t the number in my…
One of the biggest challenges in analytics isn’t collecting data—it’s knowing when your tracking breaks. Most teams spend significant time…
One of the most common problems in analytics isn’t missing data. It’s bad data. A developer accidentally ships a typo…
One of the biggest challenges in analytics isn’t collecting data—it’s maintaining data quality as your organization grows. When a project…
Introduction Product analytics has traditionally required users to navigate dashboards, build reports, create funnels, and manually analyze data before finding…
Introduction One of the biggest challenges teams face when implementing product analytics is deciding what to track. Product managers want…
A few years ago, most businesses could rely on browser-based tracking. Someone clicked an ad. Visited a website. Made a…
Google recently introduced Google Tag Gateway (GTG), and many marketers immediately started asking the same question: Do I still need…
Part 1 — Fundamentals & Technical Architecture Digital measurement is changing. For years, marketers relied almost entirely on browser-based tracking…
Privacy regulations have transformed digital analytics. For years, marketing teams optimized measurement by collecting as much user data as possible.…
Return on Ad Spend (ROAS) is one of the most widely used performance metrics in digital marketing. Open almost any…