Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer…
Audience triggers in GA4 let you trigger (fire) an event when a user matches the definition of an audience and…
One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…
Tracking file downloads in Google Analytics 4 (GA4) is an important way to measure how users are interacting with your…
Content groups in google analytics 4 allow us to categorise content in buckets thereby enabling us to view content metrics based on related groups of information instead of individual pages. Using content groups, we can assess which of our product or service categories are performing well or not. Most importantly, we can establish how and which of our website content is helping in achieving our business objectives.
In this post, I will share several GA4 BigQuery Examples Queries and also provide you with information on getting a…
GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…
GA4 has a direct integration with BigQuery, which means you can send all your GA4 data to BigQuery with just…
GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics,…
When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the…