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Tracking Downloads as Virtual Page Views in Google Analytics using Google Tag Manager

February 17, 2020 Optizent Leave a comment

If you have any downloadable assets such as PDFs, word doc, etc. on your site, then by default, Google Analytics…

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Posted in: Google Analytics, Google Tag Manager

Tracking Button Clicks In Google Analytics Using Google Tag Manager

February 16, 2020 Optizent Leave a comment

Button clicks on your site can also be tracked as Events in Google Analytics. The process is very similar to…

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Posted in: Google Analytics, Google Tag Manager

Tracking External Links as Events in Google Tag Manager

January 4, 2020 Optizent 1 Comment

Your website might contain links sites or pages that are not part of your own website. By using the tag…

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Posted in: Google Analytics, Google Tag Manager

Blocking IPs from Google Analytics – Which RegEx will work in the Filter

November 14, 2019 Optizent Leave a comment

RegEx is a short for Regular Expressions.  It is a sequence of characters to define a search pattern. It comes…

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Posted in: Google Analytics

RegEx Help for Google Analytics, Google Analytics, Adobe Analytics, Adobe Launch etc.

November 11, 2019 Optizent Leave a comment

What is RegEx RegEx is a short for Regular Expressions.  It is a sequence of characters to define a search…

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Posted in: Adobe Analytics, Digital Analytics, Google Analytics, Google Tag Manager

Previewing Tags in Google Tag Manager

November 9, 2019 Optizent Leave a comment

Google Tag Manager allows you to preview a tag and debug it before you publish it to the live environment. …

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Posted in: Google Tag Manager, Web Analytics

What is a cookie set by another site that tracks data across sites called? – GAIQ Exam Prep Question

October 28, 2019 Optizent Leave a comment

A cookie set by another site that tracks data across sites is called 3rd Party Cookie 2nd Party Cookie 1st…

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Posted in: GAIQ, GAIQ Practice Question, Google Analytics

Getting Started with Artificial Intelligence for Marketing

October 21, 2019 Optizent Leave a comment

These days there is a lot of buzz in the marketing community about use of Artificial Intelligence (AI) and Machine…

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Posted in: Artificial Intelligence, Digital Marketing

Essential Excel for Marketing Analytics

October 10, 2019 Optizent Leave a comment

Excel is one of the most used tool for data analysis by marketers, marketing analysts, web and digital analysts. In…

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Posted in: Digital Analytics, Digital Marketing, Excel, Search Engine Optimization, Web Analytics

Risk of 3rd party JavaScripts and Tags in Marketing Technology

October 8, 2019 Optizent Leave a comment

You likely have plenty of 3rd party JavaScript and tags implemented on your site. These JavaScript allow you to track…

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Posted in: Digital Analytics, Tag and Setup Audit

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