Piwik PRO is a powerful web analytics platform designed to help businesses gain valuable insights into their website performance. It offers a wide range of features and tools to track and analyze user behavior, conversions, and marketing campaigns. With Piwik PRO, businesses can make data-driven decisions to improve their online presence and optimize marketing strategies.
Advanced Tracking Capabilities
Piwik PRO provides advanced tracking capabilities to monitor user interactions on websites and applications. It allows businesses to track page views, clicks, downloads, form submissions, and much more. With custom event tracking, businesses can measure specific user actions and goals, providing deeper insights into user behavior and engagement.
Real-Time Analytics
One of the standout features of Piwik PRO is its real-time analytics. It provides businesses with up-to-date information about website visitors, their geographical location, traffic sources, and more. Real-time analytics enables businesses to monitor the impact of marketing campaigns instantly and make immediate adjustments to maximize their effectiveness. Use Piwik PRO's API to build a live dashboard.
Customizable Dashboards and Reports
Piwik PRO offers customizable dashboards and reports, allowing businesses to focus on the metrics that matter most to them. With drag-and-drop functionality, users can easily create personalized dashboards that provide a comprehensive view of their website performance. Custom reports can be scheduled and automatically delivered to stakeholders, ensuring timely access to critical data.
User- and Privacy-Focused
Privacy is a top concern for businesses in today's digital landscape. Piwik PRO prioritizes user privacy and data protection. It offers features like data anonymization, consent management, and IP address masking to ensure compliance with privacy regulations such as GDPR and CCPA. By respecting user privacy, Piwik PRO builds trust and enhances the user experience.
Tag Manager
Piwik PRO's Tag Manager simplifies the process of managing website tags and tracking scripts. It enables businesses to deploy and update tags without the need for manual code changes. With an intuitive interface, users can easily add, modify, and remove tags, ensuring accurate data collection and tracking.
Data Integration and APIs
Piwik PRO integrates seamlessly with other marketing tools and platforms, allowing businesses to combine data from different sources for a comprehensive view of their marketing efforts. It provides a set of APIs that enable data sharing and integration with third-party systems, such as CRM and marketing automation tools, further enhancing the capabilities of Piwik PRO.
Multi-Channel Analytics
In today's multi-device and multi-channel world, businesses need to understand user behavior across various touchpoints. Piwik PRO offers multi-channel analytics, allowing businesses to track and analyze user interactions across websites, mobile apps, and other digital channels. This holistic view helps businesses identify trends and optimize their marketing strategies accordingly.
A/B Testing
Piwik PRO includes built-in A/B testing capabilities, enabling businesses to experiment with different variations of webpages and measure their impact on user behavior and conversions. A/B testing helps optimize website design, content, and user experience, ultimately improving conversion rates and driving business growth
E-commerce Analytics
For businesses operating in the e-commerce space, Piwik PRO provides comprehensive e-commerce analytics features. It allows businesses to track and analyze key e-commerce metrics, such as revenue, conversion rates, average order value, and product performance. These insights help businesses optimize their online stores, improve the customer journey, and increase sales.
Mobile App Analytics
In addition to web analytics, Piwik PRO offers mobile app analytics capabilities. It enables businesses to track user behavior and engagement within their mobile applications. By understanding how users interact with mobile apps, businesses can optimize app design, features, and user experience to drive user satisfaction and app success.
Data Security and Compliance
Data security is a critical aspect of any analytics platform. Piwik PRO ensures the security and integrity of data through advanced encryption, access controls, and regular security audits. It provides on-premises and cloud deployment options, giving businesses the flexibility to choose the setup that best suits their security requirements. Piwik PRO also helps businesses comply with data protection regulations, providing peace of mind and avoiding potential legal issues.
Piwik PRO is a comprehensive analytics platform that empowers businesses to gain valuable insights and make data-driven decisions. With advanced tracking capabilities, real-time analytics, customizable dashboards, and user-focused features, Piwik PRO offers a powerful solution for businesses to optimize their online presence and marketing strategies. By prioritizing data security, privacy, and compliance, Piwik PRO instills trust and ensures peace of mind for businesses operating in today's data-driven world.
Piwik PRO help and support
We are here to help you with all your Piwik PRO needs. Our team can get you up and running in no time and also train you and your team to save you a lot of time so that you can focus on driving the business outcomes.
Online Courses:
Workshop - We conduct the onsite customized workshop. Reach out to us for more details.
Consulting Services - We can help you up and running with Piwik PRO analytics. Email us at support@optizent.com