What is Piwik PRO?
Piwik PRO is a comprehensive web analytics platform designed to provide businesses with in-depth insights into their website performance and user behavior. Unlike Google Analytics, Piwik PRO integrates multiple modules into one platform, allowing users to track analytics, manage tags, obtain user consent, and utilize a customer data platform all in one place.
Why Consider Piwik PRO Over Google Analytics?
There are several reasons why businesses might choose Piwik PRO over Google Analytics:
- Data Ownership: Piwik PRO allows for complete data ownership, ensuring that your data is stored securely and privately.
- Comprehensive Features: With modules like tag manager and consent manager integrated into one interface, Piwik PRO simplifies tracking and compliance.
- Customization: Users can create custom reports tailored to their specific needs, unlike the rigid reporting structure often found in Google Analytics.
- Privacy Compliance: Piwik PRO is designed to adhere to privacy regulations, making it a suitable choice for businesses that prioritize data protection.
Getting Started with Piwik PRO
Upon logging into Piwik PRO, users are greeted with a user-friendly interface that presents various dashboards they've created. This setup allows for quick access to vital metrics and reports.
Navigating the Interface
The Piwik PRO interface is intuitive, resembling Google Analytics in structure. The left navigation panel contains links to various reports categorized under major sections such as:
- Audience
- Acquisition
- Behavior
- Conversion
Each section provides an overview report showcasing key metrics and detailed reports with charts and tables. If the predefined reports do not meet your requirements, you can easily create custom reports.
Analytics Module
The analytics module is at the core of Piwik PRO, allowing users to track their website or app performance effectively. It provides insights into user behavior, traffic sources, and conversion rates.
Additionally, it features an ecommerce reporting section dedicated to tracking ecommerce data, ensuring that businesses can monitor their online sales effectively.
Tag Management Made Easy
Piwik PRO also includes a tag manager that operates similarly to Google Tag Manager. Users can create, manage, and deploy tags with ease. The interface allows for the addition of tags, triggers, and variables, streamlining the process of managing tracking codes.
Creating Tags and Triggers
To create a new tag, simply select the tag type and configure it with your desired settings. Although the available tag templates may be limited, you can utilize custom code to achieve your tracking goals.
Consent Management
In today's data-driven world, obtaining user consent for tracking is crucial. Piwik PRO's consent manager makes it easy to implement consent forms for cookies and tracking. With a few clicks, you can ensure compliance with privacy regulations while effectively managing user consent.
Customer Data Platform
Another notable feature of Piwik PRO is its customer data platform (CDP), which is currently in beta. The CDP allows businesses to centralize their customer data, enabling more personalized marketing strategies and improved customer engagement.
Free Version Availability
Piwik PRO offers a free version, making it accessible for businesses of all sizes. This allows users to explore its features without any financial commitment. If you're interested in trying Piwik PRO, you can sign up for free and start tracking your website's performance immediately.
Conclusion
Piwik PRO stands out as a powerful alternative to Google Analytics, particularly for businesses that prioritize data ownership, privacy compliance, and comprehensive tracking capabilities. With its all-in-one platform, users can easily manage their analytics, tags, and customer data.
For those looking to delve deeper, the Piwik PRO Academy offers a wealth of resources to help you maximize the platform's potential. Don't hesitate to explore this robust tool and see how it can benefit your organization.
For additional information on Piwik PRO consulting services, visit Optizent Consulting Services.
Ready to get started? Sign up for the free version of Piwik PRO here.
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