Have you ever noticed that your GA4 tags shows that it fired and failed at the same time?
See on the top it says fired but Firing Status is Failed.
What does it mean?
It means that trigger conditions were met so the tag fired. Howvere, something went wrong with tag configuration and values that caused the tag to fail.
How to Fix It?
Here are some causes and how to fix them
- Your GA4 Tracking ID is wrong - If that happens then GA4 event tag does not where to send the data. So make sure you have the right values for GA4 Tracking ID.
- Your event names/paramater has some malformed values. Check the value that are being sent and make sure there are no issues with it.
Need help with GA4
Optizent team is here to help. Email us at support@optizent.com or fill the contact us form