Skip to content
Optizent

Optizent

Web, Digital & Marketing Analytics Services
  • Home
  • Services
    • Unified Customer Data
    • Google Analytics
    • GA4 Support
    • Piwik PRO
    • Amplitude
    • Mixpanel
    • Adobe Analytics
    • Adobe Launch
    • Web Analytics
    • Tag Audit
    • MarTech Stack Audit
    • On Demand Team
  • Training Programs
    • Onsite Workshops
    • Online Workshops
    • Online Courses
    • AI Readiness & Use Case Discovery Workshop
  • Tools
  • About Us
    • Experience
    • Partners
  • Contact Us
    • Jobs
    • Submit Your Resume
  • Blog

Blog

LinkedIn Conversion API (CAPI): A Complete Server-Side Tracking Setup Guide

January 12, 2026 Tuhin Sarwar

As browser privacy restrictions, ad blockers, and cookie limitations continue to reduce the reliability of traditional pixel-based tracking, LinkedIn has…

Continue Reading →

Posted in: Google Tag Manager

How to Install the LinkedIn Insight Tag Using Google Tag Manager (GTM)

Tuhin Sarwar

The LinkedIn Insight Tag is a powerful tracking solution that enables conversion measurement, website retargeting, and actionable audience insights for…

Continue Reading →

Posted in: Google Tag Manager

How to Set Up Meta Event Deduplication( Meta Pixel & Conversion API) Using Google Tag Manager

January 4, 2026 Tuhin Sarwar

When you use both Meta Pixel (client-side) and Meta Conversions API (server-side), Meta can receive the same conversion event twice.…

Continue Reading →

Posted in: Google Tag Manager, Meta Pixel And Conversion API, Server Side Tracking

How to Build a Lightweight CDP (Customer Data Platform) Using Server-Side Google Tag Manager and Stape Store

December 28, 2025 Tuhin Sarwar

Modern customer journeys rarely happen in a single place. Users interact with brands through websites, mobile apps, CRMs, payment providers,…

Continue Reading →

Posted in: Server Side Tracking, Stape

How to Configure AdRoll Conversion Tracking Using Server-Side GTM

Tuhin Sarwar

This guide explains how to implement AdRoll conversion tracking through a server-side Google Tag Manager (sGTM) container. Using a server-based…

Continue Reading →

Posted in: Google Tag Manager, Server Side Tracking, Stape

How to Achieve 100% Perfect Conversion Tracking with Server-Side GTM and Stape Store or Fire Store

Tuhin Sarwar

(Shopify, WooCommerce, Magento, Wix) Achieving accurate conversion tracking has become increasingly challenging due to browser privacy updates, ad blockers, and…

Continue Reading →

Posted in: Server Side Tracking, Shopify, Stape

First-Party Cookies vs. Third-Party Cookies: What Marketers Need to Know in 2026

December 25, 2025 Tuhin Sarwar

As the digital landscape evolves, marketers and businesses must rethink how they track users online. Cookies have long been the…

Continue Reading →

Posted in: Uncategorized

How to Set Up Quora Conversions API (CAPI) Tag Using Server-Side GTM

Tuhin Sarwar

Quora provides marketers with an effective platform for running highly targeted advertising campaigns. To ensure your campaigns perform optimally, accurate…

Continue Reading →

Posted in: Google Tag Manager, Server Side Tracking, Stape

How to Configure Adtraction Conversion Tracking with Google Tag Manager Server-Side

Tuhin Sarwar

In this article, we’ll guide you through configuring Adtraction conversion tracking using a server-side Google Tag Manager (GTM) container. By…

Continue Reading →

Posted in: Uncategorized

Stape Click ID Restorer Power-Up: Protect Your Ad Attribution( GCLID, MSCLKID, FBCLID) from Browser Privacy

Tuhin Sarwar

Modern browsers are steadily reducing how much advertising data can be passed through URLs. In particular, Safari and Brave—especially when…

Continue Reading →

Posted in: Google Ads, Server Side Tracking, Stape

How Install Meta Client Side & Server-Side Tracking- Facebook Conversions API (CAPI) Using Analyzify App on Shopify Ecommerce Store

December 24, 2025 Tuhin Sarwar

Before you start, make sure you have: – Meta Business Manager account (Pixel ID/DataSet ID & Pixel Secret/Access token)– Shopify…

Continue Reading →

Posted in: Meta Pixel And Conversion API, Shopify

Email Template: How to Request your developer to Implement dataLayer.push for Conversion Tracking

Tuhin Sarwar

Subject: Request to Implement dataLayer.push for Conversion Tracking Hi {First Name}, We’d like to track our {insert conversion event} conversions…

Continue Reading →

Posted in: Google Ads, Google Tag Manager

Email Template: How to request your developer to implement Enhanced Conversions via Google Tag (gtag)

Tuhin Sarwar

Hi {First name of your developer}, I hope you’re doing well. I’d like your help implementing Enhanced Conversions for our…

Continue Reading →

Posted in: Google Ads

Email Template: How to request your developer to add Conversions with Cart Data (Google Ads) in the data layer. 

December 23, 2025 Tuhin Sarwar

Hi {First name of your developer}, A click on one of our ads doesn’t always result in the purchase of…

Continue Reading →

Posted in: Google Ads

Email Template: How to request your developer to add New Customer Data for Google Ads

Tuhin Sarwar

Hi {First name of your developer}, I need your help configuring the New Customer data feature for Google Ads. This…

Continue Reading →

Posted in: Google Ads

How to Set Up the Meta Pixel and Conversion API (Server-Side)Tracking Using Google Tag Manager

Tuhin Sarwar

Server-side tracking is now essential for maintaining accurate Meta (Facebook and Instagram) conversion data in an increasingly privacy-focused ecosystem. By…

Continue Reading →

Posted in: Google Tag Manager, Meta Pixel And Conversion API Filed under: Google Tag Manager

How to Prevent Lead Form Tags from Firing on Page Reloads with Google Tag Manager

December 22, 2025 Tuhin Sarwar

Duplicate submissions can be a nightmare for lead tracking. Every time a user refreshes the thank-you page after submitting a…

Continue Reading →

Posted in: Google Tag Manager

How to Improve Meta Event Match Quality Score: A Practical Guide to Better Attribution and Performance

December 21, 2025 Tuhin Sarwar

If you are running ads on Facebook and Instagram ads, accurate conversion tracking is non-negotiable. One metric that plays a…

Continue Reading →

Posted in: Google Tag Manager, Meta Pixel And Conversion API Filed under: Google Tag Manager

Shopify Checkout Extensibility: How to Enable Shopify Ecommerce Data Layer Using a Custom Pixel (without any app) in 1 minute

Tuhin Sarwar

With Shopify’s transition to Customer Events and Custom Pixels, setting up a reliable ecommerce data layer is essential for accurate…

Continue Reading →

Posted in: Shopify, Web Analytics Filed under: Google Tag Manager, gtm

How to Track HubSpot Form Submissions with Google Tag Manager (Event Listener Code Included)

Tuhin Sarwar

Tracking HubSpot form submissions accurately is essential for lead attribution, conversion optimization, and campaign measurement. Google Tag Manager (GTM) offers…

Continue Reading →

Posted in: Google Tag Manager Filed under: Google Tag Manager

Post navigation

Page 1 of 21
1 2 … 21 Next →
  • LinkedIn Conversion API (CAPI): A Complete Server-Side Tracking Setup Guide
  • How to Install the LinkedIn Insight Tag Using Google Tag Manager (GTM)
  • How to Set Up Meta Event Deduplication( Meta Pixel & Conversion API) Using Google Tag Manager
  • How to Build a Lightweight CDP (Customer Data Platform) Using Server-Side Google Tag Manager and Stape Store
  • How to Configure AdRoll Conversion Tracking Using Server-Side GTM
Signup for our newsletter to stay updated on latest posts and course coupons.

Our Clients

Apptio Logo

Online Courses

  • Become a Digital & Web Analyst
  • Google Analytics – Beginners
  • Google Tag Manager – Zero to Hero

Optizent, LLC is based in Redmond, WA (Seattle) area. We serve clients throughout the world and can serve you in your own city and timezone. Contact us at 206-973-6869.

Copyright © 2026 Optizent

📧 Email Results

Enter your details to receive results via email: