A client came to me three months ago with a specific problem. Their key conversion funnel report had been showing…
I was doing a Mixpanel setup review for a SaaS company last year. Single project, about 60 users across engineering,…
The Problem: Token Expiration Nightmares Last month, one of my clients woke up to a broken ad spend integration. Their…
Every analytics team I’ve worked with has the same recurring problem. Someone is supposed to check the key metrics every…
A client of mine had three different development teams shipping features independently. No shared tracking plan. No review process. Just…
Last year I was doing a tracking audit for a client running a mid-size e-commerce app. They had a GTM…
What Is Mixpanel Lexicon? Lexicon is Mixpanel’s built-in data dictionary. You’ll find it under Data → Lexicon in the left-hand…
A few months ago, I was auditing a GA4 property for a lead generation company. Everything looked great at first…
An audit is a photograph. It shows you exactly where things stand at a specific moment in time — with…
A few months ago, I was auditing a GA4 property for a B2B company when the marketing team proudly told…
I was reviewing a GA4 property with a client when the marketing director asked a question that caught everyone off…
I can’t tell you how many times I’ve had this conversation. A company wants to investigate a sudden drop in…
The first time most data teams run a COUNT on their Mixpanel pipeline export in BigQuery, they get a number…
I was auditing a GA4 property for a company running a significant Google Ads budget when I noticed something odd.…
A few months ago, I was reviewing a GA4 property for a client who noticed that their user numbers looked…
A client once reached out because their revenue numbers didn’t match. The ecommerce team trusted Shopify. The finance team relied…
I once worked with a company that couldn’t understand why their reports didn’t match across different parts of the business.…
A client once told me: “We don’t really need to worry about engagement tracking because GA4 captures everything automatically.” I…
I was reviewing an ecommerce GA4 implementation recently when the client proudly told me: “We have ecommerce tracking set up.”…
Part of the GA Auditor 150+ GA4 Audit Checklist Series I was auditing a GA4 property for a SaaS company…