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How to Show New v/s Returning Users in GA4 Looker Studio Report

December 31, 2024 Optizent Leave a comment

If you are looking for a way to show New V/s Returning Numbers in Looker Studio GA4 report then then…

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Posted in: Google Analytics 4

Data Layers Masterclass: Essential Guide for Tracking GA4 with GTM

December 29, 2024 Optizent Leave a comment

Data layers are a critical part of tracking with Google Tag Manager (GTM), not only for GTM but also for…

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Posted in: Google Analytics 4 Filed under: Data Layers, Google Tag Manager, Tracking

Why GA4 Numbers Don’t Add Up Across Months

December 20, 2024 Optizent Leave a comment

“When I am looking at two months individually I get the number of Active users and sessions for each month,…

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Posted in: Google Analytics 4

What We Have Been Working On Recently

December 19, 2024 Optizent Leave a comment

Every now and then I post about some of the the work Optizent Team has been doing. This helps us…

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Posted in: Optizent Updates

Meta Setup in Piwik PRO

December 14, 2024 Optizent Leave a comment

If you have multiple sites to track and all of them need same setup then it becomes cumbersome to set…

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Posted in: Piwik PRO

Why GA4 Tag Failed To Fire

December 7, 2024 Optizent Leave a comment

Have you ever noticed that your GA4 tags shows that it fired and failed at the same time?   See…

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Posted in: Google Analytics 4

RegEx in BigQuery SQL

December 1, 2024 Optizent Leave a comment

Using RegEx in SQL opens up a lot of possibilities for you to find the right content using a query…

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Posted in: Google Analytics 4

How to Check if Google Consent Mode V2 is Working or Not

November 8, 2024 Optizent Leave a comment

When you implement Google Consent Mode V2, you will see your Google Analytics and Google Ads tags firing. Howvere they…

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Posted in: Google Analytics 4

Implementing Piwik PRO using Google Tag Manager

Optizent Leave a comment

Piwik PRO is a complete platform with it owns Analytics, Tag manager, Consent Manager and a CDP. Just like Google…

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Posted in: Google Analytics 4

Understanding Why Demographic Data Is Missing in GA4

November 3, 2024 Optizent Leave a comment

Google Analytics 4 has demographic reports that show users age, gender, interest etc. However, quite often I hear this question,…

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Posted in: Google Analytics 4

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