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Why Is Google Tag Manager Preview Mode Not Working?

May 16, 2020 admin 2 Comments

Is the preview mode on Google Tag Manager not working?  In this post you will learn about issues that you…

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Posted in: Google Tag Manager

11 Tips For Improving Online Conversions

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Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

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Posted in: Digital Analytics, Digital Marketing

What is the difference between page views, visits, sessions, visitors, users and hits?

May 11, 2020 admin Leave a comment

Confused about the difference between Hits, Page Views, Visitors, Users, Session and Visits? Well this article is for you. I…

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Posted in: Web Analytics

Bounce Rate Guide – Definition, Formula and How To Improve It

May 6, 2020 admin Leave a comment

Bounce Rate is a very common metrics used by Digital Marketers and Analysts. Do you completely understand this metric? Are…

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Posted in: Uncategorized

UTM Parameters Guide and Best Practices

May 4, 2020 admin Leave a comment

Do you want to know which campaigns drive how much traffic to your site? Do you want to know which…

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Posted in: Google Analytics

3 Tips for choosing the right color in data visualization

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Colors can add to your data visualization and make the story stand out or they can distract the audience from…

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Posted in: Data Visualization

Google Optimize Data in Google Analytics – Why are the numbers different?

April 29, 2020 admin Leave a comment

Google Optimize Data in Google Analytics When you create an experiment in Google Optimize, you can choose to send the…

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Posted in: Google Analytics, Google Data Studio

How to practice Google Analytics without a website

April 27, 2020 admin Leave a comment

  How do you practice Google Analytics when you don’t have a website? This is a very common question asked…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

Personalization v/s Segmentation

April 24, 2020 admin Leave a comment

What is the difference between segmentation and personalization? A very common question that is often asked by our students and…

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Posted in: Digital Analytics, Digital Marketing

What is UTM in Google Analytics?

April 23, 2020 admin Leave a comment

UTM is short  for Urchin Tracking Module. Before Google Analytics there was Urchin, a web analytics tool.  Google bought Urchin…

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Posted in: Digital Analytics, Digital Marketing, Google Analytics

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