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Google Tag Manager Preview and Debug Mode

October 20, 2020 Optizent Leave a comment

Google Tag Manager recently updated the preview or the debug mode. It is also called Tag Assistant, not to be…

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Posted in: Google Tag Manager

It’s All About A/B Testing!

July 20, 2020 Optizent Leave a comment

How do you know which design or which Call to Action will work? In the old days, brainstorming used to…

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Posted in: A/B Testing, Digital Analytics, Digital Marketing

9 Emails Posts That You Must Read

May 28, 2020 Optizent Leave a comment

Many old post are still relevant after few years but are hard to find on a blog. So I have…

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Posted in: Digital Marketing, Email Marketing

How To Delete Goals from Google Analytics?

May 27, 2020 Optizent Leave a comment

Deleting a Goal in Google Analytics Google Analytics view limits the number of goals you can have in a view…

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Posted in: Google Analytics

Why Is Google Tag Manager Preview Mode Not Working?

May 16, 2020 Optizent 2 Comments

Is the preview mode on Google Tag Manager not working?  In this post you will learn about issues that you…

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Posted in: Google Tag Manager

11 Tips For Improving Online Conversions

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Struggling to drive conversions?  Well I am going to list 11 easy tips for you to drive better customer experience…

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Posted in: Digital Analytics, Digital Marketing

What is the difference between page views, visits, sessions, visitors, users and hits?

May 11, 2020 Optizent Leave a comment

Confused about the difference between Hits, Page Views, Visitors, Users, Session and Visits? Well this article is for you. I…

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Posted in: Web Analytics

Bounce Rate Guide – Definition, Formula and How To Improve It

May 6, 2020 Optizent Leave a comment

Bounce Rate is a very common metrics used by Digital Marketers and Analysts. Do you completely understand this metric? Are…

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Posted in: Uncategorized

UTM Parameters Guide and Best Practices

May 4, 2020 Optizent Leave a comment

Do you want to know which campaigns drive how much traffic to your site? Do you want to know which…

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Posted in: Google Analytics

3 Tips for choosing the right color in data visualization

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Colors can add to your data visualization and make the story stand out or they can distract the audience from…

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Posted in: Data Visualization

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