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Using GA4 Exploration for Reporting? You Might be in Trouble.

July 14, 2024 Optizent Leave a comment

GA4 explore is for data exploration. It allows you to build a view using various dimensions, metrics, and segments to…

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Posted in: Google Analytics 4

GA4 Unwanted Referrals and ignore_referrer Parameter

July 6, 2024 Optizent Leave a comment

When a user arrives on your site by clicking on a link from another site then GA4 automatically tracks that…

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Posted in: Google Analytics 4

Google Analytics 4 (GA4) Alternatives

June 18, 2024 Optizent Leave a comment

If you are not happy with GA4 and looking for some alternatives then this post is for you. In this…

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Posted in: Google Analytics 4

Export GA4 Data To Google Sheets

May 25, 2024 Optizent Leave a comment

In this post, I will show you how you can export GA4 data in Google Sheets. In addition to Google…

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Posted in: Google Analytics 4

GA4 Open Funnel v/s Closed Funnel

May 24, 2024 Optizent Leave a comment

Open Funnels v/s Closed funnels in GA4 are confusing a lot of people. So in this post, I will clarify…

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Posted in: Google Analytics 4

Schedule and Manage Email Reports in GA4

May 19, 2024 Optizent Leave a comment

In this post, you will learn about scheduling reports in GA4. Scheduling reports allows you to receive an email with…

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Posted in: Google Analytics 4

Backup Universal Analytics Data?

May 18, 2024 Optizent Leave a comment

The deadline to back up your Universal Data is coming up fast. If you do not back up the data…

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Posted in: Google Analytics 4, Google Analytics

Save GA4 Comparisons for Future Use

May 10, 2024 Optizent Leave a comment

GA4 Comparisons allows you to break down your reports by various attributes. You could not save comparisons for future use…

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Posted in: Google Analytics 4

How to Calculate GA4 Session Counts in BigQuery

April 30, 2024 Optizent Leave a comment

In this post, I will share how you can recreate the “Session” metrics in BigQuery. There are three ways to…

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Posted in: Google Analytics 4

Why GA4 and BigQuery Numbers Don’t Match

Optizent Leave a comment

Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? This is a question asked…

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Posted in: Google Analytics 4, BigQuery

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