This article is about how to create a custom detail report in Google Analytics 4. The above image is an example of a detailed report. Detail report has two charts on top, and then there is data underneath it. GA4 has several predefined detailed reports like the one in the image.
However, these reports might not satisfy the business needs. In that case, we can create a custom detail report. To create a custom report, click on Library, click on the Create New Report button and pick Create Detailed Report from the drop-down. This is where you can create your new detailed report.
We can start from one of the given templates that fit our needs or start from scratch using the blank option. Let's start with a blank report to see how it works. So click on Blank. Now it shows a blank template where we can create a report.
As mentioned earlier, there are two slots for the charts that we can use on the report and the data view showing the dimensions and metrics.
We can configure this report using the options available in the right-hand panel. Let's go ahead and configure this report. Start with the detail panel by adding Dimensions and then Metrics. Then go up and configure the charts.
Let's start by adding a few dimensions to a report. To add dimensions, click on Add Dimensions in the report area or in the right-hand panel. Both these options will open another panel where we can select the dimensions that we want to add to the reports. Click on Add Dimension. Here is a list of all the available dimensions for us to use.
Pick the dimensions that we need. Let's pick City. This is the default dimension which means it will be the dimension that will show up when a user goes to this report. However, we can add other dimensions available via drop-down so that users can select the dimension they want. Click on Add Dimension and pick the country. Click dimension again and choose Language. We can add other dimensions if we want. Once done, go ahead and click on Apply. Once that's applied, the default dimension shows up in the report.
Now go ahead and pick the metrics. Here's a limit on the number of metrics (12) we can use. So click on Add Metrics, and let's pick a few metrics event count. Let's add other metrics like Page views and another metric like Sessions. Go ahead and choose the ones that make sense for your business. Once done, go ahead and apply. The data will show up on the report based on the dimensions and metrics we selected.
We have a table format of the data and then and it has also automatically created two charts. These charts are based on the dimension we've selected and the order of the metrics. The first metric we selected shows up right in the Scatter graph.
The graph shows the first two metrics - Event count and Page view. There are only two charts that show up. If we do not like the bar graph and the scattered chart, we can change the chart type by going to the right-hand panel and picking a different one. We can also hide one or both of these charts by clicking on the right-hand panel icons. Clicking on the eye icon next to the bar chart will hide the bar chart. Similarly, we can also remove the second chart by clicking on the icon next to it.
To change the chart type, click on the arrow on the chart option and pick a different chart type. So to see a line chart, click on Line chart and apply. Now line chart is showing up along with the detailed report. We can also create one or more summary cards. Summary cards highlight the key points in the detailed report. These summary cards are then used in an overview report.
To create a summary card, click Create New card and pick the dimensions, metrics, and necessary visualizations. Click on Add dimension and choose City. These dimensions are the ones that are needed to be selected in the detailed report - so click on City. We can add other dimensions if we want. Click on Add metric and pick the metrics that we need.
Now the dimension and metric are both selected. Pick one of the chart types for the data visualization. Let's use a pie chart here. If we do not like the display of it, click on another chart. Once done, go ahead and click on Apply.
Now that the summary card is available, we can create more summaries. So these summary charts, as mentioned before, will be available for us to use in the overview report. Once done, go ahead and click on Save. Now the report is ready. Click on the back, and this report is now available for us to use in our own collections or existing collections.
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