Why GA4 is better? What possibilities it provides, how it can help marketing

Google Analytics has been used by advertising and marketing professionals for many years. Ranking among the top search engines globally and Google being the target of marketing strategies intended to increase search engine rankings, most professional marketers have relied on Google Analytics for a long time. It gives the ability to know the sources of their traffic and helps them determine whether they are correctly setting their advertising and marketing budget.

With the release of the most recent update to Google Analytics, Google has tried to help advertisers optimize their information and enhance their ROI. Google Analytics 4 allows marketers new opportunities.

Google Analytics 4

What Is Google Analytics 4?

The latest version of Google's Universal Analytics property, Google Analytics 4, allows users to access additional information about their web traffic and their behavior. Built on the foundation of app + website, Google Analytics uses artificial intelligence to provide companies with the deep insights they need.

GA4's new version is geared towards improving customer journeys via multiple devices. The significant difference between the former version and this one is with the assistance of artificial intelligence; it will fill in those data where the older version faltered due to the cookie consent issues.

GA4 also provides new information, such as trends indicating changes in customer demand. It also provides additional information like changes in customer demand and its trends. It allows the brands to accurately predict churn and the customer's spending patterns. It also helps to improve ROI and the decision-making process.

GA4 Top Features for Marketers

AI Insights

Entrepreneurs have applied artificial intelligence tools that will help simplify their tasks and save time from mundane work. With the AI features from GA4, obtaining answers to specific queries is more effortless, like asking who visited your thank you page at a certain time.

Anomaly Detection

Anomalies are detected in Custom Insights, and it sends a notification to the account. You can tailor these by creating specific alerts on your crucial audience segments.

Predictive Metrics

It is essential to anticipate client behavior to develop future marketing strategies, product releases, and more. It is also crucial for determining the specifics of where you aim your marketing efforts. Predictive metrics, such as Churn Probability, allow you to know if there is a risk of losing customers and provide you with the opportunity to act before it is too late.

Customer Lifecycle

In Google Analytics 4, the customer lifecycle has been redesigned. It aims to make the process easier for users to understand and act on their data. One significant feature of GA4 which involves marketers is learning how to leverage their expertise to follow clients' journeys with the correct content in the right place – lifecycle reports. With lifecycle reports, it is possible to understand customers' funnel phases at a deeper level than behavior reports.

Privacy and GDPR compliance

The privacy environment is a complicated, constantly changing one. Your data analytics platform must continue to be privacy-compliant as marketers adapt to the platforms' capabilities. Companies can now use their own User IDs and integration with Google Signals for user identification in place of first-party cookies.

GA4 is a powerful platform that can provide many possibilities for marketing. It can help businesses track and target their customers more effectively, resulting in a better return on investment. Want a highly effective and versatile marketing tool? GA4 is definitely worth considering.


If you have any questions or need help then do not hesitate to reach out to us at support@optizent.com

Google Analytics 4 help and support

We are here to help you with all your Google Analytics needs. Our team can get you up and running in no time and also train you and your team to save you a lot of time so that you can focus on driving the business outcomes rather than configuring Google Analytics 4.

Online Course - If you want to learn on your own then check out Google Analytics 4 Masterclass

Workshop - We conduct the onsite customized workshop. Reach out to us for more details.

Consulting - Reach out to us for more details.



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