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Single Page Application (SPA) Tracking in GA4 using Google Tag Manager

April 6, 2023 Optizent Leave a comment

Single Page Applications or SPA websites are a norm these days.  In Univeral Analytics you required a special trigger called…

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Posted in: Google Analytics 4

Google Analytics 4 (GA4)? Everything You Need To Know.

February 15, 2023 Optizent Leave a comment

In this post, we will answer a lot of GA4 questions that you might have. What is Google Analytics 4…

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Posted in: Google Analytics 4

Automatic Upgrade To GA4? Stop and Read This First.

February 14, 2023 Optizent Leave a comment

Google Analytics is going to automatically create a GA4 (Google Analytics 4) property for you if you haven’t yet upgraded…

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Posted in: Google Analytics 4

Is Google Analytics Illegal?

Optizent Leave a comment

Google Analytics is Illegal. Google Analytics is banned. You might have come across some news articles and social media mentions…

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Posted in: Google Analytics 4

Invalid configuration, Invalid combination of metrics and dimensions – GA4/Looker Studio

February 10, 2023 Optizent Leave a comment

Your Google Analytics 4 (GA4) and Looker Studio reports were working fine and now they are all broken. Even though…

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Posted in: Google Analytics 4

Migrate Universal Analytics to GA4: Everything You Need to Know

January 27, 2023 Optizent Leave a comment

The time to migrate Universal Analytics to GA4 is approaching fast.  In this blog post, I will provide you with…

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Posted in: Google Analytics 4

Not Set in GA4 Pages and Screens Report. How do I fix it?

January 21, 2023 Optizent Leave a comment

Not Set (not set) is a placeholder used by GA4 (Google Analytics 4) when it does not receive the required…

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Posted in: Google Analytics 4

Become A Minimalist Analyst

January 12, 2023 Optizent Leave a comment

What is Minimalism? The core concept of minimalism is living simply and having only those things that you absolutely need.…

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Posted in: Analytics

Marketing Analytics Analyst (Web and Marketing Analytics)

January 5, 2023 Optizent Leave a comment

The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…

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Posted in: Google Analytics 4

Unleashing the Power of BigQuery and GA4: Why Marketers Should Use These Tools Together

December 24, 2022 Optizent Leave a comment

As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…

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Posted in: Google Analytics 4

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