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How To Track and Report Outbound Clicks in Google Analytics 4

April 1, 2021 Optizent Leave a comment

Outbound clicks also called External Links clicks are automatically tracked in Google Analytics 4. Outbound clicks are classifieds as “Enhanced…

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Posted in: Google Analytics 4

What is Enhanced Measurement in Google Analytics 4

March 26, 2021 Optizent 1 Comment

Google analytics 4 has several events that are collected with the default implementation. These events are called Enhanced Measurement or…

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Posted in: Google Analytics 4

Google Analytics 4 (GA4) – Get Answers to Common Questions

March 20, 2021 Optizent Leave a comment

Google Analytics 4 also know as GA4 is the latest version of Free Google Analytics. Learn more at What is Google…

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Posted in: Google Analytics, Google Analytics 4

How To Exclude Internal Traffic in Google Analytics 4

March 19, 2021 Optizent Leave a comment

Excluding internal traffic is one of the most commonly used admin functionality in Google Analytics. Unlike Univeral Analytics (version prior…

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Posted in: Google Analytics, Google Analytics 4

How To Track Phone Call with Adobe Analytics

March 12, 2021 Optizent Leave a comment

Tracking phone calls is an absolute must for businesses to better understand the performance of their website, user behavior, and…

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Posted in: Adobe Analytics

What is Data Layer? And Why Do you need it for Adobe Analytics and Google Analytics?

March 11, 2021 Optizent Leave a comment

If you are wondering what a Data Layer is, what needs to be done to build one, and how to…

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Posted in: Adobe Analytics, Web Analytics

What do Noopener Noreferrer mean and what’s the impact on Analytics

January 24, 2021 Optizent Leave a comment

Recently a client noticed that one of the sites sending them quite a bit of traffic was not showing up…

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Posted in: Adobe Analytics, Web Analytics

Bounce Rate in Google Analytics 4

January 5, 2021 Optizent Leave a comment

Bounce Rate is one of the most common metrics used by marketers and analysts using Google Analytics. However, if you…

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Posted in: Google Analytics, Google Analytics 4

10 Key Things to Know Before Upgrading to Google Analytics 4

November 28, 2020 Optizent Leave a comment

Google Analytics 4 is here and is now the default version of Google Analytics when you create a new property. …

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Posted in: Google Analytics, Google Analytics 4

What is Google Analytics 4 (GA4)?

November 27, 2020 Optizent Leave a comment

What is Google Analytics 4 Google recently announced the general availability of Google Analytics 4 (also widely known as GA4),…

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Posted in: Google Analytics

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