If you’ve ever opened Google Analytics 4 and felt a little lost, you’re not alone. GA4 is powerful, but finding…
We have audited hundreds of GA4 setups and found that most are not broken in obvious ways. Events appear in…
If you are relying on data to make marketing decisions, your tracking setup must be accurate. Unfortunately, most Google Tag…
The digital marketing world is going through one of its biggest shifts in decades. Third-party cookies — once the backbone…
Server-side tracking gives you more control, better data delivery, and improved reliability compared to client-side setups. But there’s one challenge…
As the digital landscape evolves, marketers and businesses must rethink how they track users online. Cookies have long been the…
In this article, we’ll guide you through configuring Adtraction conversion tracking using a server-side Google Tag Manager (GTM) container. By…
Most GA4 accounts do not fail all at once. They slowly drift into bad data. There are no warnings and…
Every now and then I post about some of the the work Optizent Team has been doing. This helps us…
Looker Studio Pro is a new version of Looker Studio that offers enhanced features and support for enterprise users. Looker…
What is Minimalism?The core concept of minimalism is living simply and having only those things that you absolutely need. It…
Data Silos are a problem in every organization. It is easy to assume that larger organizations like Facebook might have…
In Google Data Studio, you can apply a filter to the whole report. All the components and pages in that…
Date control in Google Data Studio allows users to pick the right date for reporting and analysis. Let’s dive into…
Tracking phone calls is an absolute must for businesses to better understand the performance of their website, user behavior, and…
Bounce Rate is a very common metrics used by Digital Marketers and Analysts. Do you completely understand this metric? Are…
Google Search Console (previously known as Google Webmaster tools) is a free tool from Google that helps organizations get information…
Google Data Studio certification is a great way to text and prove your understanding of the basic concepts of Google…
We have an urgent need for a Adobe Analytics Consultant in Dallas, TX. This is a 6+ month contract position.…
Apple recently announced that they will no longer support 3rd party cookies and set a 7 day expiration limit for client side…