Your Google Analytics 4 (GA4) and Looker Studio reports were working fine and now they are all broken. Even though…
Google Analytics is a popular web analytics service offered by Google that helps website owners and marketers track and analyze…
The time to migrate Universal Analytics to GA4 is approaching fast. In this blog post, I will provide you with…
The user ID feature in Google Analytics 4 allows us to count the users accurately and will enable us to…
Not Set (not set) is a placeholder used by GA4 (Google Analytics 4) when it does not receive the required…
GA4 has direct integration with BigQuery thus allowing you send all your Web Analytics data to BigQuery with a few…
The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…
As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…
2022 is almost gone and it to time to gain your edge by learning the skills that will help you…
When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…