GA4 allows you to export the data directly in BigQuery. The process is easy to set up but why should…
Bounce Rate is widely used by Digital Markters and is readily available in Google Analytics report. In this post, I…
Google Tag Manager is written in JavaScript. Everything you configure in Google Tag Manager (GTM) is essentially writing JavaScript code.…
Link your Google Ads account to your Analytics property to see the full customer cycle, from how users interact with…
Google Analytics provides a unique id for you to track your website/app. When you place a code on your website/app…
Google Signals is a feature that allows Google to collect data on people who are both signed into their Google…
Cross Domain Tracking in GA4 or Universal Analytics (GA3 or old Google Analytics) allows you to track multiple domains in…
GA4 Advanced Segments, Audiences, and Comparisons are three ways to group your visitors, sessions, and events in Google Analytics data…
The comparison feature in Google Analytics (GA4) allows you to compare one subset of your data with other subsets. Comparison…
In simple terms, a segment is a subset of your data. In GA4 segment allows you to narrow down and…