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Category: Google Analytics 4

Regex for Blocking IP address in Google Analytics

February 6, 2022 Optizent Leave a comment

This is a frequently asked question about blocking IP addresses in Google Analytics. Blocking a range of IP addresses If…

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Posted in: Google Analytics 4

Google Analytics 4 Setup and Audit Checklist – GA4 Made Easy

January 11, 2022 Optizent Leave a comment

Google Analytics 4 Setup is very different from Univeral Analytics, popularly known as Google Analytics or GA3. Since the complete…

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Posted in: Google Analytics 4

GA4 BigQuery Export – Why and How

December 18, 2021 Optizent Leave a comment

GA4 allows you to export the data directly in BigQuery.  The process is easy to set up but why should…

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Posted in: Google Analytics 4

Bounce Rate – What is it and How to Improve it?

December 16, 2021 Optizent Leave a comment

Bounce Rate is widely used by Digital Markters and is readily available in Google Analytics report.  In this post, I…

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Posted in: Google Analytics 4

How to Add JavaScript to Google Tag Manager (GTM)

December 11, 2021 Optizent Leave a comment

Google Tag Manager is written in JavaScript. Everything you configure in Google Tag Manager (GTM) is essentially writing JavaScript code.…

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Posted in: Google Analytics 4

How to Link Google Ads to GA4

October 23, 2021 Optizent Leave a comment

Link your Google Ads account to your Analytics property to see the full customer cycle, from how users interact with…

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Posted in: Google Analytics 4

Google Analytics Measurement ID: What, Where, and How

October 22, 2021 Optizent Leave a comment

Google Analytics provides a unique id for you to track your website/app.  When you place a code on your website/app…

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Posted in: Google Analytics 4

Google Signals GA4: What, Why, and How to use it?

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Google Signals is a feature that allows Google to collect data on people who are both signed into their Google…

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Posted in: Google Analytics 4

GA4 Cross Domain Tracking: How to Track Multiple Domains and Sub Domains

October 18, 2021 Optizent Leave a comment

Cross Domain Tracking in GA4 or Universal Analytics (GA3 or old Google Analytics) allows you to track multiple domains in…

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Posted in: Google Analytics 4

GA4 Advanced Segments, Audiences, and Comparisons

October 11, 2021 Optizent Leave a comment

GA4 Advanced Segments, Audiences, and Comparisons are three ways to group your visitors, sessions, and events in Google Analytics data…

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Posted in: Google Analytics 4

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