eCommerce Report in GA4 Not Showing Revenue? Here are the reasons.

eCommerce Reporting in GA4 not showing revenue is one of the most commonly asked questions about the latest version of free Google Analytics called Google Analytics 4 or GA4.

In this post, I am going to address those questions. This post will keep evolving as we uncover new issues and solutions.


Currency value is missing

If everything is set up correctly, your events show the value but eCommerce reports don't show the transaction values then it is likely that you are missing the value for the event parameter called "currency". Event though the default currency is what you set in Google Analytics, GA4 still does not recognize that and hence shows no value in the eCommerce reports.

This is one of the top issues I see in most cases.

If you are using dataLayer to set the value of currency then make sure the dataLayer has the value in it.


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