GA4, GTM, Adobe Analytics Work

Here are some things that our team worked on recently.

  1. Facebook Conversion API setup to resolve data gaps in Facebook
  2. Moved GA4 setup to Piwik PRO
  3. Extended the GA4 eCommerce tracking to include micro-actions that are not tracked by default GA4 eCommerce Tracking
  4. Cleaned up the Google Tag Manager container to remove unnecessary tags, triggers, and variables.
  5. Fixed several issues and tracking of Adobe Analytics tracking via Adobe launch to help the marketing team better understand the performance of their marketing efforts.
  6. Developed Data Layer specs to streamline and simply tracking that was dependent on complex setup using CSS and element attributes.
  7. Moved the website and app code to Google Tag Manager. This allows the marketing team to be more agile.


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