Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and capabilities for tracking user behavior and engagement. One of the key features of GA4 is the ability to create subproperties, which allow you to segment your data and track different groups of users separately.
Google Analytics 4 Subpropety filtering of automatically collected events
However, there has been a known issue with subproperty filtering of automatically collected events. Specifically, the event parameters for automatically collected events were not being properly passed through to subproperties. This meant that those events were not being properly filtered in or out of subproperties, which could lead to inaccurate reporting.
Google has announced that they are enhancing automatically collected events from web data streams in GA4 to solve this filtering issue. Going forward, all automatically collected first_visit and session_start events from web data streams will contain the same event parameters as the event parameters for the first client-triggered event in a session. This means that those automatically collected events will now be properly filtered in or out of a subproperty for consistent and predictable reporting.
GA4 users will find this to be a valuable enhancement, as it simplifies the utilization of subproperties and enables them to extract greater insights from their GA4 data.
Overall, the improved subproperty filtering of automatically collected events in GA4 is a significant improvement that will make it easier for users to get value from their GA4 data.
Where to get more help with Google Analytics 4?
- Online Course - Google Analytics 4 Masterclass
- Workshop - We offer onsite customized workshops. Reach out to us for more details.
- Consulting - We can get you up and running with Google Analytics 4 as well as train you and your team to use it effectively. Reach out to us for more details.
- Freelancers - Join our network and get support to help your clients with Google Analytics 4 and more.
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