Follow these steps to set an event’s activity status in Amplitude Notes By managing event activity statuses effectively, you’ll keep…
In this guide, we’ll walk you through how to initialize Amplitude and set up revenue tracking using GTM — step…
Everyone is excited to get data into Amplitude and start building charts. But in the rush to get answers, it’s…
Stape Store is Stape’s internal JSON-based database for server-side Google Tag Manager. Think of it like a lightweight Firebase built…
When you’re tracking events on a public, unauthenticated website, chances are some of your “visitors” aren’t real people. Automated crawlers,…
Why Use Display Names? The Benefits Before we get to the “how,” let’s cover the “why.” Giving your events and…
When you see the yellow warning “Cart data needs attention” in your Google Ads conversion tracking diagnostics, it means your…
If your analytics stop working the moment a user leaves your website, you’re not alone. Many businesses rely on third-party…
Marketers and product teams often want the best of both worlds: the rich event-level data available in Google Analytics 4…
AI engines like ChatGPT, Perplexity, and Claude are starting to influence how users discover brands. The challenge for marketers is…
AI-powered platforms are rapidly becoming the primary means by which people discover information, products, and brands. Just as search engines…
Google Looker Studio (formerly known as Google Data Studio) has long been a favorite tool for marketers, analysts, and business…
Amplitude has a limit on the number of session replays you can have. If you easily hit that limit and…
When you create a new project in Amplitude, the time zone is automatically set to “UTC”. If you need to…
If you are transitioning from GA4 to Amplitude, then you might want to bring all your historical GA4 data into…
If you are planning to transition from GA4 to Mixpanel or Amplitude, then you might want to backfill your data…
Consent mode is a feature in GA4 that allows you to communicate your website or app’s end users’ analytics and…
GA4 Setup Check List This checklist will help you set up GA4 on your site as well as help…
Events are the backbone of tracking in Mixpanel. During your measurement plan, you will determine the key user actions and…
Understand the Concept + Step-by-Step Implementation (with and without GTM) When your product or marketing experience spans more than one…