In this post, I will share how you can recreate the “Session” metrics in BigQuery. There are three ways to…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? This is a question asked…
Here are some things that our team worked on recently. Facebook Conversion API setup to resolve data gaps in Facebook…
GA4 Client ID is a unique ID that GA4 generates to track users on your site. This ID is created…
Google Consent Mode lets you communicate the consent the website and app user has given for using cookies. How consent…
GA4 Key Events is the new name for what was previously called “Conversions” in GA4. Now, here is what you’ll…
As you might already know, GA4 does not provide a lot of pre-defined reports, However, it does allow you to…
As the deadline for backing up Universal Analytics data looms, you might be wondering about your options for backing up…
Trend change detection in GA4 surfaces subtle but long-lasting and important changes in the direction of your data. GA4 shows…
If you are using Google Tag Manager, you might have seen two options when you setup Google Analytics Tag. These…
Why are the numbers reported in the GA4 interface and those calculated in BigQuery different? If you have this or…
When you export GA4 data to BigQuery, you will see one or two user tables, depending on your GA4 implementation.…
Here are all the links to Black Friday offers on our online courses: Digital Analytics Implementation Mastery (Nov…
During Black Friday and Cyber Monday, retailers will experience a huge surge in traffic on their sites and apps from…
In the evolving digital landscape, businesses are increasingly embracing a multi-platform presence, encompassing websites and mobile applications. To effectively track…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it provides a number of new features and…
Google Analytics 4 (GA4) provides a variety of metrics to help you track the revenue generated by your website or…
Before you start diving into GA4 data in BigQuery, let’s take a look at what BigQuery is. If you already…
In the previous post. I provided various reasons to send the GA4 data to BigQuery. In this post, I will provide…
Item-scoped custom parameters in Google Analytics 4 (GA4) allow you to collect additional data about the products or services that…