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Regex for Blocking IP address in Google Analytics

February 6, 2022 Optizent Leave a comment

This is a frequently asked question about blocking IP addresses in Google Analytics. Blocking a range of IP addresses If…

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Posted in: Google Analytics 4

Custom JavaScript Google Tag Manager – What, Why, and How to create with an Example

January 20, 2022 Optizent Leave a comment

Custom JavaScript Variables in Google Tag Manager allows you to create your own variables to provide you with the data…

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Posted in: Analytics, Google Tag Manager

Google Analytics 4 Setup and Audit Checklist – GA4 Made Easy

January 11, 2022 Optizent Leave a comment

Google Analytics 4 Setup is very different from Univeral Analytics, popularly known as Google Analytics or GA3. Since the complete…

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Posted in: Google Analytics 4

Using built-in GTM Variables in Custom JavaScript and HTML

January 8, 2022 Optizent Leave a comment

Google Tag Manager has a lot of built-in variables that are pre-created for you. However, these variables can’t be customized…

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Posted in: Google Tag Manager

GA4 BigQuery Export – Why and How

December 18, 2021 Optizent Leave a comment

GA4 allows you to export the data directly in BigQuery.  The process is easy to set up but why should…

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Posted in: Google Analytics 4

Bounce Rate – What is it and How to Improve it?

December 16, 2021 Optizent Leave a comment

Bounce Rate is widely used by Digital Markters and is readily available in Google Analytics report.  In this post, I…

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Posted in: Google Analytics 4

How to Add JavaScript to Google Tag Manager (GTM)

December 11, 2021 Optizent Leave a comment

Google Tag Manager is written in JavaScript. Everything you configure in Google Tag Manager (GTM) is essentially writing JavaScript code.…

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Posted in: Google Analytics 4

How to Link Google Ads to GA4

October 23, 2021 Optizent Leave a comment

Link your Google Ads account to your Analytics property to see the full customer cycle, from how users interact with…

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Posted in: Google Analytics 4

Google Analytics Measurement ID: What, Where, and How

October 22, 2021 Optizent Leave a comment

Google Analytics provides a unique id for you to track your website/app.  When you place a code on your website/app…

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Posted in: Google Analytics 4

Google Signals GA4: What, Why, and How to use it?

Optizent Leave a comment

Google Signals is a feature that allows Google to collect data on people who are both signed into their Google…

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Posted in: Google Analytics 4

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