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Category: Google Analytics 4

How to Track Scroll Depth in Google Analytics 4 (GA4)?

October 20, 2024 Optizent Leave a comment

Most of the sites these days have long pages, which means users must scroll down to view the complete page.…

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Posted in: Google Analytics 4

Build Looker Studio Reports using GA4 Data in BigQuery

October 19, 2024 Optizent Leave a comment

If you want to derive the full value of GA4 then you will have to send GA4 data to BigQuery…

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Posted in: Google Analytics 4

What is Server-Side Tracking in Google Tag Manager?

October 13, 2024 Optizent Leave a comment

To fully grasp server-side tracking, we must first understand client-side tracking. Traditionally, when you enter a URL into your browser,…

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Posted in: Google Analytics 4, GA4, Google Tag Manager, Trending

Difference Between GA4 Daily Export and Streaming Export to BigQuery

September 26, 2024 Optizent Leave a comment

GA4 data allows you to send the raw event data to BigQuery, a cloud data warehouse.  Having the data allows…

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Posted in: Google Analytics 4

Enable Google AI Model, Gemini in BigQuery To Generate SQL Queries Using Natural Language

September 25, 2024 Optizent Leave a comment

Gemini is a Google AI model that you can now use in BigQuery to assist you in writing SQL queries…

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Posted in: Google Analytics 4

The Ultimate GA4 Graph Visualization Guide

September 21, 2024 Optizent Leave a comment

One useful tool that can assist you in understanding the traffic to your website or app is Google Analytics 4…

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Posted in: Google Analytics 4, GA4 Filed under: The Ultimate GA4 Graph Visualization Guide

The Ultimate Guide to Piwik PRO: A Comprehensive GA4 Alternative

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  If you’re searching for a robust alternative to Google Analytics, you’ve likely come across Piwik PRO. This web analytics…

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Posted in: Google Analytics 4, Piwik PRO, Trending

Top 5 Reasons Why Digital Marketers are Switching to Piwik PRO

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In recent years, Piwik PRO has emerged as a formidable contender in the digital analytics space. With an increasing emphasis…

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Posted in: Google Analytics 4

Top 5 Benefits of GA4 You Didn’t Know About

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Google Analytics 4 (GA4 is reinventing how we analyze digital data and optimize marketing strategies. While many are familiar with…

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Posted in: Google Analytics 4, Trending

How to Move GA4 Properties Between Accounts

September 20, 2024 Optizent Leave a comment

There are several reasons why you might need to move a GA4 property from one account to another. These reasons…

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Posted in: Google Analytics 4, Trending

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