How To Import Google Analytics 4 conversions into Google Ads

Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer journey across devices and platforms. It also offers a more flexible data model that can be used to track a wider range of conversions.

Once you've set up GA4 conversion tracking, you can import your conversions into Google Ads to improve your bidding and campaign performance. This article will walk you through the steps on how to do this.


  • A Google Ads account.
  • A Google Analytics 4 property.
  • Your Google Ads and Google Analytics 4 accounts must be linked.
  • Enable auto-tagging in your Google Ads account.


Steps to follow

  1. Sign in to your Google Ads account.
  2. In the top right, click Tools and Settings.
  3. Go to Measurement > Conversions.
  4. In the top left, click + New conversion action.
  5. Click Import, then select Google Analytics 4 properties, and then click Continue.
  6. Select each conversion event you want to import, then click Import and continue.
  7. Click Done.

Your GA4 conversions will now be imported into Google Ads. You can then start using them in your bidding and reporting.

Tips for importing GA4 conversions into Google Ads:

  • Make sure that your GA4 and Google Ads accounts are linked.
  • If you're using a custom conversion event, make sure that it's set up correctly in GA4.
  • After you've imported your conversions, you can edit them in the same way that you edit conversion actions created in Google Ads.

Benefits of Importing Google Analytics 4 conversions into Google Ads

There are several advantages to importing your conversions to Google Ads:

  1. Gain access to data pertaining to your Google Ads clicks and Analytics conversions.
  2. See Analytics conversion data in Google Ads.
  3. Grant Google Ads Smart Bidding permission to utilize data for bid optimization.

 Why Google Ads and Google Analytics 4 conversion doesn't match?

Google Ads conversion tracking code typically updates conversions within 3 hours for last click attribution and within 15 hours for other models. However, there can be up to a 24-hour delay in syncing conversion data between Google Ads and GA4. Additionally, Google Ads filters out invalid conversions, whereas Google Analytics 4 does not.

Importing Google Analytics 4 conversions into Google Ads can greatly enhance the effectiveness of your advertising campaigns. By syncing your conversion data between these two platforms, you can gain a more comprehensive understanding of how your ads are driving valuable actions on your website. This integration allows for better optimization and targeting within Google Ads, leading to improved ROI and overall campaign performance. With the ability to track and attribute conversions more accurately, you can make data-driven decisions and allocate your budget more effectively.

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