In GA4 you might have noticed an “alert” icon on some of your prev defined reports in explorations. This alert…
Page_view GA4 event is an event that gets fired to keep track of each page or screen that users view…
When you add a new event parameter that you want to use as a Custom Dimension or metrics then you have to…
Active Users vs Total Users in GA4 – What’s the difference? If that’s the question you have on mind then…
The User-ID feature in GA4 allows you to pass in your own identifier for individual users so you can connect…
A website or a page that sends traffic to your site is considered a referrer and is shown in the…
Here are my top 10 tips to help you learn and master Digital Analytics. Even though I am focusing on…
Data Silos are a problem in every organization. It is easy to assume that larger organizations like Facebook might have…
What are view-through conversions? View through conversions are a way of measuring the effectiveness of Google Ads. When a user…
How to create a landing page report in GA4? This is one of the most common questions we come across…