We recently ran into an interesting issue with one of our clients: their site was rejecting URLs-and the culprit wasn’t…
If you work in digital marketing or web analytics, then you’ve probably found yourself staring at a dashboard wondering: “Is…
If you are considering upgrading from GA4 (free) to GA4 360, then this post is for you. My aim is…
Google Analytics 4 (GA4) has become the default analytics tool for many marketers and analysts. While it offers solid event-based…
In today’s digital landscape, understanding your website’s data is paramount for driving growth and optimizing user experience. While Google Analytics…
Learn Piwik PRO from the Official Piwik PRO Academy – Powered by Optizent If you’re looking to master privacy-friendly web…
GA4 Annotations allows you to add notes directly to Google Analytics 4 reports. You should use annotations to Record events…
Recently GA4 made a change to their reporting. Now you will start to see “(data not available)” value in certain…
When you export GA4 data to BigQuery, you will find several source, medium, and other data fields related to traffic. …
Meta Offline Conversion API Integration The Meta Offline Conversions API will be discontinued in May 2025. After this date, it…
If you’ve started exploring server-side tracking or are considering switching to it, the names Stape and Taggrs have likely appeared…
In this post I will discuss everything you need to know about copying GA4 Explorations from one property to another.…
In the past several posts, I have shown you how to recreate various GA4 standard metrics in BigQuery. In this…
If you are looking for a way to show New V/s Returning Numbers in Looker Studio GA4 report then then…
Data layers are a critical part of tracking with Google Tag Manager (GTM), not only for GTM but also for…
“When I am looking at two months individually I get the number of Active users and sessions for each month,…
Every now and then I post about some of the the work Optizent Team has been doing. This helps us…
If you have multiple sites to track and all of them need same setup then it becomes cumbersome to set…
Have you ever noticed that your GA4 tags shows that it fired and failed at the same time? See…
Using RegEx in SQL opens up a lot of possibilities for you to find the right content using a query…