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GA4, GTM, BigQuery, JavaScript, and Digital Analytics Courses Black Friday Offer

November 20, 2023 Optizent Leave a comment

  Here are all the links to Black Friday offers on our online courses:   Digital Analytics Implementation Mastery (Nov…

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Posted in: Google Analytics 4

GA4 and BigQuery Tips for eCommerce To Handle Black Friday and Cyber Monday Sales

November 18, 2023 Optizent Leave a comment

During Black Friday and Cyber Monday, retailers will experience a huge surge in traffic on their sites and apps from…

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Posted in: Google Analytics 4

What is BigQuery?

November 2, 2023 Optizent Leave a comment

Before you start diving into GA4 data in BigQuery, let’s take a look at what BigQuery is. If you already…

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Posted in: Google Analytics 4

How to Connect GA4 with BigQuery

October 31, 2023 Optizent Leave a comment

In the previous post. I provided various reasons to send the GA4 data to BigQuery. In this post, I will provide…

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Posted in: Google Analytics 4

How To Track Bounce Rate in GA4

October 26, 2023 Optizent Leave a comment

By default, none of the reports in GA4 shows Bounce Rate.  When GA4 initially launched it did not have Bunce…

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Posted in: Google Analytics 4

Audience Triggers in GA4: What, Why and How

October 24, 2023 Optizent Leave a comment

Audience triggers in GA4 let you trigger (fire) an event when a user matches the definition of an audience and…

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Posted in: Google Analytics 4 Filed under: Audience Triggers in GA4

9 Reasons Why You Should Turn On GA4 BigQuery Integration

Optizent Leave a comment

One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…

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Posted in: Google Analytics 4

GA4 BigQuery Examples and Sample Data

October 21, 2023 Optizent Leave a comment

In this post, I will share several GA4 BigQuery Examples Queries and also provide you with information on getting a…

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Posted in: Google Analytics 4

How to use GA4 with BigQuery?

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GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…

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Posted in: BigQuery, GA4

GA4 Audiences – How to create, edit, archive, and use Custom Audience

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GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics,…

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Posted in: Google Analytics 4

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