How to connect Google Search Console to Google Analytics 4 (GA4)

Google Search Console provide you information about your sites visibility in Google Search engine. By connection Google Search Console with Google analytics 4 you will be able to see all this information directly within in Google Analytics. If that's what you are looking for then this post is for you.

How to connect GA4 with Google Search Console

Below are the steps you need to link the two

1. Login to your Google analytics 4 (GA4) account
2. Click on "Admin" to go to the admin panel of your GA4 property.
3. Make sure you are in the GA4 property that you want to connect the Google search console with.
4. Under the "Product Links" section in the admin panel, click on the "Search Console links" (the last link in the image below)
   
5. In the next screen click on the "Link" button". That'll open up the wizard that you will use to connect to the Google search console.
   
6. Click on choose accounts.
   
7. On the next screen you will see the list of all the Google Search Console accounts that you have access to. If you have a lot of accounts then you can use the search functionality on the top to find the right account. Once you find the right account click on the check box next to it. (Note: you can only select one search console property at this time. This might change in the future but for now one is the limit.
8. Click on confirm.
9. Click on next and select the web stream, which you want to connect the Google search console with, and click on next.
10. Now your GA4 + Google Search console connection is ready.
    
11. Make sure to review your settings, your property information, and the web stream information. Once you're satisfied, click on submit.
12. Now your link is created and your data will start to show up in Google Analytics 4 reports

How to Add Google Search Console Report Link in Google Analytics 4 Navigation

1. On the bottom on the left navigation menu click on "Library"
2. You will see a card called search console. It has certain reports underneath it. However, this card is unpublished. That means we need to publish it for it to show up in the navigation menu.
3. Click on edit collection to see which reports will show up in this menu option.
4. There are two reports in this menu option - Queries and Google organic search traffic.
5. Click on save.
6. Click on the "back" link on top of the page.
7. Now you are ready to publish this collection.
8. Click on the three dots on top of the card.
9. Click on publish.
10. Now the card says "published"
11. The search console menu option will also show up in the left navigation menu.
12. Click on the search console menu to see the reports

Search Console with GA4 Link Setup Video

Google Search Console Data in BigQuery

If you have linked GA4 with BigQuery then you won't find Search Console data in BigQuery by default. In order to send the Google Search console data in BigQuery, you will have to create a separate BigQuery + Google Search Console connection.  I have covered that in another blog post.

Other Google Analytics 4 posts that might like

• GA4 Cross Domain Tracking: How to Track Multiple Domains and Sub Domains
• GA4 Debug View: How To Enable and Use GA4 Debugger
• GA4 Segments Explained
• GA4 Audiences: How to create, edit, archive, and use Custom Audience
• Comparisons in Google Analytics 4 (GA4)
• 35+ Things About Google Analytics 4 That Will Make You Look Like a Genius
• How to Upgrade Google Analytics to Google Analytics 4 (GA4)?
• Google Analytics 4 (GA4) - Get Answers to Common Questions

Where to get more help with Google Analytics 4?

• Workshop - We offer onsite customized workshops. Reach out to us for more details.
• Consulting - We can get you up and running with Google Analytics 4 as well as train your and your team to use it effectively. Reach out to us for more details.
• Freelancers - Join our network and get support to help your clients with Google Analytics 4 and more.

Learn and Master Google Analytics 4

• Get your team ready for GA4 with this online self-paced course - Google Analytics 4 Masterclass
• Optizent Academy Membership - Learn GA, GA4, GTM, BigQuery, etc. and get support from fellow members