Content groups in google analytics 4 allow us to categorise content in buckets thereby enabling us to view content metrics based on related groups of information instead of individual pages. Using content groups, we can assess which of our product or service categories are performing well or not. Most importantly, we can establish how and which of our website content is helping in achieving our business objectives.
Google Tag Assistant is a google chrome extension used in troubleshooting installation of various google tags to ensure that they are installed correctly and are working. We discuss on how to install it, but most importantly how to use it to ensure that your tags are intact and in place.
Once Google Analytics is installed, data will start flowing from your website to your google analytics account.
However, there are times that you may not see the data in your Google Analytics.
We discuss why you may not see data from your website in Google Analytics and what you can do to fix it.
One of the best practices of any analytics implementation is testing and verifying that the analytics set up is actually working.
We discuss how you can do so using the real-time report in GA4, Google Tag Manager and Tag Assistant and the DebugView in GA4.