The Checkout journey report in GA4 is a predefined report that shows the data and visualization of the number and…
A lot of business and marketing data is stored in Google Sheets or sent from various 3rd party tools to…
Audience feature in GA4 allows you to create a group of users who meet certain criteria. We have written about…
GA4 Report Filter allows you to add a filter to the detailed reports. to narrow down the data that you…
Comparing Average Engagement Time in GA4 with Average Time on Page with UA is like comparing apples to oranges. Even…
These days there is a lot of buzz in the marketing community about the use of Artificial Intelligence (AI) and…
As you migrate from Universal Analytics (also called UA or GA3) to GA4, you are going to be comparing the…
GA4 allows you to send data to BigQuery. If you want to give access to other people in your organization…
In Univeral Analytics, the old version of Google Analytics, there were metrics called “Unique Pageviews”. However, that metric does not…
As you might already know, Universal Analytics (also called GA3 or UA, the old version of Google Analytics) will stop…