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Author: Optizent

8 Digital Analytics Skill for 2023 and Beyond

December 17, 2022 Optizent Leave a comment

2022 is almost gone and it to time to gain your edge by learning the skills that will help you…

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Posted in: Google Analytics 4

What is user_pseudo_id in GA4 BigQuery Export?

December 5, 2022 Optizent Leave a comment

When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…

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Posted in: Google Analytics 4, BigQuery

Other in GA4 Reports and GA4 Cardinality

December 2, 2022 Optizent Leave a comment

Have you seen “Other” show up in the GA4 reports and Exploration?  If you have then this post is for…

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Posted in: Google Analytics 4

What Differentiates a Beginner from a Senior Analytics Professional?

November 17, 2022 Optizent Leave a comment

What differentiates a beginner from senior analytics professional? Their ability to ask questions and the types of questions they ask. Let’s take…

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Posted in: Google Analytics 4

Server-Side Google Tag Manager: What, Why and How

November 12, 2022 Optizent Leave a comment

Have you heard about Server-side tracking? If you haven’t heard about it or have heard but do not know what…

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Posted in: Google Analytics 4

Date and Hour Dimensions In GA4

November 2, 2022 Optizent Leave a comment

Google Analytics for has several time dimensions data in our available for you to use in your exploration and reporting…

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Posted in: Google Analytics 4

How to Delete Google Analytics Property

November 1, 2022 Optizent Leave a comment

Below are the steps to delete a profile in Google Analytics. There is a “Wheel” icon on the right-hand side…

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Posted in: Google Analytics 4

GA4 BigQuery Integration: Everything You Need to Know

October 24, 2022 Optizent Leave a comment

GA4 BigQuery integration is one of the best enhancements that Google Analytics has done. In this post, I will explore…

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Posted in: Google Analytics 4, BigQuery

GA4 eCommerce Purchase Event: Parameters and Setup

October 19, 2022 Optizent Leave a comment
eCommerce-purchase-report-under-monetization

GA4 eCommerce Purchase event is a recommended event for tracking the final transaction or orders in GA4. GA4 eCommerce Purchase…

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Posted in: Google Analytics 4

5 GA4 eCommerce Reports for Effective eCommerce Tracking and Performance

October 17, 2022 Optizent Leave a comment

In this post, I will cover GA4 eCommerce Reports that every store owner should look at. In addition to the…

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Posted in: Google Analytics 4

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