What is Server-Side Tracking?
How does traditional (client-side) tracking with Google Tag Manager work?
However, this creates several problems,
- The data goes over HTTP requests so it can be read by hackers.
So to counter issues organizations are turning to Server-Side tracking by deploying the tracking in the cloud.
In server-side tracking, instead of sending the data to an endpoint like GA4, Facebook, etc. you send the call to a server in the cloud. This server then can package/repackage the incoming request and send it to endpoints.
By doing so you can
- Use your own domain for sending the data (ad blockers likely won't block them).
- All the other endpoints (GA4, Facebook, etc.) are sent the data from the cloud server so they never see users' browsers and can't read any data, nor can the hackers.
We have created a step-by-step course, that will teach you everything you need to learn and move the tags from browser-side tracking to server-side tracking.