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Author: Optizent

Why GA4 Tag Failed To Fire

December 7, 2024 Optizent Leave a comment

Have you ever noticed that your GA4 tags shows that it fired and failed at the same time?   See…

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Posted in: Google Analytics 4

RegEx in BigQuery SQL

December 1, 2024 Optizent Leave a comment

Using RegEx in SQL opens up a lot of possibilities for you to find the right content using a query…

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Posted in: Google Analytics 4

How to Check if Google Consent Mode V2 is Working or Not

November 8, 2024 Optizent Leave a comment

When you implement Google Consent Mode V2, you will see your Google Analytics and Google Ads tags firing. Howvere they…

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Posted in: Google Analytics 4

Implementing Piwik PRO using Google Tag Manager

Optizent Leave a comment

Piwik PRO is a complete platform with it owns Analytics, Tag manager, Consent Manager and a CDP. Just like Google…

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Posted in: Google Analytics 4

Understanding Why Demographic Data Is Missing in GA4

November 3, 2024 Optizent Leave a comment

Google Analytics 4 has demographic reports that show users age, gender, interest etc. However, quite often I hear this question,…

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Posted in: Google Analytics 4

How to connect Google Search Console to Google Analytics 4 (GA4)

November 2, 2024 Optizent Leave a comment

Google Search Console provide you information about your sites visibility in Google Search engine. By connection Google Search Console with…

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Posted in: Google Analytics 4, GA4

ARPU, ARPPU, eCommerce Revenue and Average Revenue In GA4

October 22, 2024 Optizent Leave a comment

GA4 provides several revenue metrics and sometimes they can get confusing. In this post I will provide a simple explanation…

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Posted in: Google Analytics 4

How to Track Scroll Depth in Google Analytics 4 (GA4)?

October 20, 2024 Optizent Leave a comment

Most of the sites these days have long pages, which means users must scroll down to view the complete page.…

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Posted in: Google Analytics 4

Build Looker Studio Reports using GA4 Data in BigQuery

October 19, 2024 Optizent Leave a comment

If you want to derive the full value of GA4 then you will have to send GA4 data to BigQuery…

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Posted in: Google Analytics 4

What is Server-Side Tracking in Google Tag Manager?

October 13, 2024 Optizent Leave a comment

To fully grasp server-side tracking, we must first understand client-side tracking. Traditionally, when you enter a URL into your browser,…

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Posted in: Google Analytics 4, GA4, Google Tag Manager, Trending

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