GA4 has direct integration with BigQuery thus allowing you send all your Web Analytics data to BigQuery with a few…
The Marketing Analytics Analyst (Web and Marketing Analytics) manages Global Marketing Analytics Services and Operations across both strategic roadmap planning,…
As a marketer, it’s important to have a deep understanding of customer behavior in order to make informed marketing decisions.…
2022 is almost gone and it to time to gain your edge by learning the skills that will help you…
When you send GA4 data to BigQuery then you will see two user id columns in the table that’s created…
Have you seen “Other” show up in the GA4 reports and Exploration? If you have then this post is for…
This article is about the data retention setting in Google Analytics4 and learning what it means and how it impacts…
What differentiates a beginner from senior analytics professional? Their ability to ask questions and the types of questions they ask. Let’s take…
This article explains how to create a custom overview report in GA4. First, click on Library, then click on Create…
Have you heard about Server-side tracking? If you haven’t heard about it or have heard but do not know what…
Google Analytics for has several time dimensions data in our available for you to use in your exploration and reporting…
Below are the steps to delete a profile in Google Analytics. There is a “Wheel” icon on the right-hand side…
GA4 BigQuery integration is one of the best enhancements that Google Analytics has done. In this post, I will explore…
GA4 eCommerce Purchase event is a recommended event for tracking the final transaction or orders in GA4. GA4 eCommerce Purchase…
In this post, I will cover GA4 eCommerce Reports that every store owner should look at. In addition to the…
in GA4 Items Array is an important part of eCommerce tracking. I have covered items array in GA4 eCommerce Tracking…
GA4 eCommerce Tracking allows you to track all the steps users take on your site as they go through their…
In GA4 you might have noticed an “alert” icon on some of your prev defined reports in explorations. This alert…
Page_view GA4 event is an event that gets fired to keep track of each page or screen that users view…
When you add a new event parameter that you want to use as a Custom Dimension or metrics then you have to…