A client once reached out because their revenue numbers didn’t match. The ecommerce team trusted Shopify. The finance team relied…
I once worked with a company that couldn’t understand why their reports didn’t match across different parts of the business.…
A client once told me: “We don’t really need to worry about engagement tracking because GA4 captures everything automatically.” I…
I was reviewing an ecommerce GA4 implementation recently when the client proudly told me: “We have ecommerce tracking set up.”…
Part of the GA Auditor 150+ GA4 Audit Checklist Series I was auditing a GA4 property for a SaaS company…
I was reviewing a GA4 property for an ecommerce business when the marketing manager proudly showed me their acquisition reports.…
A while back, I was working with a SaaS company that couldn’t understand why their user numbers looked inflated. Their…
A few years ago, one of my clients noticed that their GA4 traffic had dropped almost overnight. There hadn’t been…
Based on the official Stape documentation + hands-on implementation experience. Server-side GTM solves the data transport problem. You’re no longer…
A few months ago a client reached out in a mild panic. Someone on their team had used the same…
Here’s a conversation I’ve had more times than I can count. A data analyst pulls up the Mixpanel event list…
Most analytics tools are built to help you use your data. Dashboards, reports, visualizations, attribution models — all of it…
If you’ve ever made a business decision based on your GA4 data — only to discover months later that the…
A few months ago, I was reviewing a GA4 implementation for a company investing heavily in Google Ads. Their campaigns…
Server-side GTM is only half the story. Here’s what you’re leaving on the table without data enrichment. The Problem With…
I was auditing a GA4 implementation for a company that had just launched a major campaign. The marketing team had…
Part of the GA Auditor 150 A few years ago, I was auditing a GA4 property for an ecommerce business…
A few years ago, I was auditing a GA4 implementation for a client that had invested heavily in tracking. They…
I was reviewing acquisition reports with a client when someone from the marketing team asked: “Why do we have three…
A few months ago, I was reviewing a GA4 implementation for a company that had recently launched a new cookie…