In this post, I will show you how you can exclude traffic from your internal users. Internal users can be…
Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…
What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…
A4 Effective user ID is a unique ID associated with a user’s browser instance or app installation. Google Analytics uses…
GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining…
GA4 Data Filters is the feature in Google Analytics 4 that provides the ability to apply filters to detail reports,…
Google Tag Assistant is a google chrome extension used in troubleshooting installation of various google tags to ensure that they are installed correctly and are working. We discuss on how to install it, but most importantly how to use it to ensure that your tags are intact and in place.
Google Analytics 4 (GA4) is the latest version of Google’s analytics platform, which aims to provide a more complete and…
I hope you already know that you cannot send PII data to Google Analytics. Pii data includes information such as…
Looker Studio Pro is a new version of Looker Studio that offers enhanced features and support for enterprise users. Looker…
This is an article about tracking additional events in Google Analytics 4 (GA4) on Shopify stores. It discusses what events…
“Just use BigQuery” is the advice many “GA4 experts”, who have never even written a SQL query or dealt with…
Google Analytics 4 (GA4) has two main components, events and users. In the past, I showed you how you can…
The Checkout journey report in GA4 is a predefined report that shows the data and visualization of the number and…
A lot of business and marketing data is stored in Google Sheets or sent from various 3rd party tools to…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and…
Audience feature in GA4 allows you to create a group of users who meet certain criteria. We have written about…
Google Analytics 4 (GA4) is the latest version of Google’s web analytics platform that helps you measure your website performance…
Google Analytics 4 (GA4) is the latest version of Google Analytics, and it offers a number of new features and…
Event and event parameters are core to GA4 configuration. Every action a user takes on your site can be tracked…