Skip to content
Optizent

Optizent

Web, Digital & Marketing Analytics Services
  • Home
  • Services
    • Unified Customer Data
    • Google Analytics 4 (GA4) Services
    • GA4 Support
    • Piwik PRO
    • Amplitude
    • Mixpanel
    • Adobe Analytics
    • Adobe Launch
    • Web Analytics
    • Tag Audit
    • MarTech Stack Audit
    • On Demand Team
  • Training Programs
    • Onsite Workshops
    • Online Workshops
    • Online Courses
    • AI Readiness & Use Case Discovery Workshop
  • Tools
  • About Us
    • Experience
    • Partners
  • Contact Us
    • Jobs
    • Submit Your Resume
  • Blog

Blog

Google Analytics 4 eCommerce View Item Event Tracking

May 24, 2022 Vemmanna Leave a comment

A step by step guide on how to track e-Commerce view_item events in Google Analytics 4.

Continue Reading →

Posted in: GA4 Filed under: GA4, GA4 ecommerce view item event tracking, Google Analytics 4 Ecommerce Events, View Item Event Tracking

Universal Analytics to GA4 Transition

May 9, 2022 admin Leave a comment

You know that Google Analytics is sunsetting Universal Analytics, the current version of free Google Analytics, in just a few…

Continue Reading →

Posted in: GA4

User Activity and Stickiness – DAU, WAU, and MAU

May 7, 2022 Vemmanna Leave a comment

This article will highlight the Active Users and Stickiness metrics. To see these metrics go to Engagement reports in Google…

Continue Reading →

Posted in: GA4 Filed under: DAU, MAU, stickiness, user activity, WAU

Google Analytics 4 Ecommerce Events Introduction

May 2, 2022 Vemmanna Leave a comment

This article will cover setting up E-commerce tracking in Google Analytics 4. Ecommerce tracking allows you to track the performance…

Continue Reading →

Posted in: GA4 Filed under: GA4 ecommerce events, Google Analytics 4 Ecommerce Events

GA4 Limits – Hits, Collection, Configuration, Parameters, and Reporting Limits

April 22, 2022 admin Leave a comment

GA4 limits are something you need to be aware of so that you don’t end up getting frustrated when things…

Continue Reading →

Posted in: GA4

How to migrate from Universal Analytics to Google Analytics 4

April 17, 2022 Vemmanna Leave a comment

Google Analytics 4 is a great tool to have. To better prepare, you should start planning your Universal Analytics to…

Continue Reading →

Posted in: GA4 Filed under: Migrate to GA4, Migrate to Google Analytics 4

Google Analytics 4 (GA4) Data Retention

April 13, 2022 admin Leave a comment

By default Google Analytics 4 (GA4) retains the data for 2 months.  As a result, you will only be able…

Continue Reading →

Posted in: GA4

Understanding user journey with GA4

April 12, 2022 Vemmanna Leave a comment

What is a user journey? A customer journey is a sequence of steps that a user undertakes while using the…

Continue Reading →

Posted in: GA4 Filed under: GA4 user journey, Google analytics 4 user journey

Why GA4 is better? What possibilities it provides, how it can help marketing

April 8, 2022 Vemmanna Leave a comment

Google Analytics has been used by advertising and marketing professionals for many years. Ranking among the top search engines globally…

Continue Reading →

Posted in: GA4 Filed under: GA4, GA4 for marketing, GA4 possibilities, Google Analytics 4

Google Analytics 4 (GA4) Events: What They are and How to Use Them

April 5, 2022 Vemmanna Leave a comment

An event is one of the user’s interaction or an action with a web page element in a mobile app…

Continue Reading →

Posted in: GA4 Filed under: Automatically collected events, Custom events, Enhanced measurement events, Google Analytics 4 Events, Google Analytics 4 GA4 Events, Recommended events

Universal Analytics Vs Google Analytics 4 (GA4): What’s the Difference?

April 2, 2022 Vemmanna Leave a comment

Universal Analytics and Google Analytics are two distinct analytics platforms by Google used by businesses to collect data from their…

Continue Reading →

Posted in: Analytics, GA4 Filed under: GA4, Universal Analytics

GA4 is bad! I don’t like GA4

April 1, 2022 admin Leave a comment

GA4 is bad. I don’t like GA4.  If you have heard that or felt that then you are not alone. …

Continue Reading →

Posted in: GA4

Google Analytics 4 Shopify installation – Step by Step guide.

March 25, 2022 Vemmanna Leave a comment

Learn how to install Google Analytics 4 Shopify and track your store’s performance.

Continue Reading →

Posted in: GA4 Filed under: GA4, Google Analytics 4, Google Analytics 4 Shopify Installation

Google Analytics 4 (GA4) Training Course

March 22, 2022 Vemmanna Leave a comment

Google Analytics 4 (GA4) Training Course: Everything You Need To Know. Learn Google Analytics 4 (GA4) in a few days.

Continue Reading →

Posted in: GA4 Filed under: GA4 course, GA4 training, Google Analytics 4 training, Google Anlaytics 4 course

How to Structure your Google Analytics 4 Account to Get the Most Out of your Data

March 20, 2022 Vemmanna Leave a comment

Google Analytics 4 Account structure. Learn to structure your Google Analytics account to get the most out of it.

Continue Reading →

Posted in: GA4 Filed under: GA4, Google Analytics 4

Google to Sunset Universal Analytics – What This Means for Your Business

March 17, 2022 Vemmanna Leave a comment

Universal Analytics is a Google Analytics feature that allows you to track the activity of your website’s visitors across devices…

Continue Reading →

Posted in: Digital Analytics, GA4

Error handling in Custom JavaScript Variable and Custom HTML Tag in GTM

March 15, 2022 Vemmanna Leave a comment

JavaScript is an essential part of marketing analytics; a lot of marketing analytics tools are JavaScript codes. Google Tag Manager…

Continue Reading →

Posted in: Analytics, Google Tag Manager Filed under: Custom Javascript, Custom JavaScript variable, Error handlin in GTM, Google Tag Manager

How to Use the “SELECT” Statement in BigQuery SQL

March 9, 2022 Vemmanna Leave a comment

In this article, I will show how you can select records from a table so that you can see what…

Continue Reading →

Posted in: BigQuery, GA4 Filed under: BigQuery, GA4, Google Analytics4, SQL

Report Level Filter in Google Data Studio

March 2, 2022 Vemmanna Leave a comment

In Google Data Studio, you can apply a filter to the whole report. All the components and pages in that…

Continue Reading →

Posted in: Analytics Insights Filed under: Google Data Studio filter, Google Data Studio report filter

Google Analytics Blogger Setup – Universal Analytics and Google Analytics 4

February 25, 2022 Vemmanna Leave a comment

Step by step information on how to install Google Analytics on Blogger. The first step is to make sure to…

Continue Reading →

Posted in: GA4, Google Analytics Filed under: Blogger, Google Analytics, Universal Analytics

Post navigation

Page 16 of 23
← Previous 1 … 15 16 17 … 23 Next →
Need Expert Help?

Fix Your GA4 or GTM Setup

Need help with tracking, reporting, dashboards, or measurement strategy? We help teams solve analytics problems.

Contact Us
Free Tools

Built for Marketers

GA4 Regex Tester A/B Testing Sample Size ROAS Calculator CPM, CPC, CTRCalculator GTM Audit Tool Explore Tools
Start Here

Most Popular Resources

  • GA4 Guides
  • Server-Side Tracking
  • BigQuery for Marketers
  • Google Tag Manager
  • Analytics Insights
Trusted By

Teams At

Microsoft
HCL
Estée Lauder
Michigan State

Helping teams improve analytics confidence with practical strategy and execution.

Built by Optizent

Try UTM Manager

Create clean UTM links faster, standardize naming, and stop spreadsheet chaos.

Try UTM Manager

Optizent, LLC is based in Redmond, WA (Seattle) area. We serve clients throughout the world and can serve you in your own city and timezone. Contact us at 206-973-6869.

Copyright © 2026 Optizent

📧 Email Results

Enter your details to receive results via email: