By default, none of the reports in GA4 shows Bounce Rate. When GA4 initially launched it did not have Bunce…
Google Analytics 4 (GA4) is a new version of Google Analytics that provides a more holistic view of your customer…
Audience triggers in GA4 let you trigger (fire) an event when a user matches the definition of an audience and…
One of the best features of GA4 is the ability to send the data to BigQuery. All it takes is a…
Tracking file downloads in Google Analytics 4 (GA4) is an important way to measure how users are interacting with your…
Content groups in google analytics 4 allow us to categorise content in buckets thereby enabling us to view content metrics based on related groups of information instead of individual pages. Using content groups, we can assess which of our product or service categories are performing well or not. Most importantly, we can establish how and which of our website content is helping in achieving our business objectives.
In this post, I will share several GA4 BigQuery Examples Queries and also provide you with information on getting a…
GA4’s connection with BigQuery provides a very powerful tool for markters and product owners to learn about their users/customers. In…
GA4 Audiences are groups of users based on common attributes, behaviors, etc. You can create an Audience using dimensions, metrics,…
When you send GA4 data to BigQuery the event table has two fields event_date and event_timestamp. event_date field contains the…
Here is a question that we got from a user Our campaign landing pages have a lot of traffic from…
The outbound clicks feature in GA4 allows you track the number of clicks you are getting on a link that…
GA4 Site Search tracking is a feature that lets you track the keywords users are searching on your site. These…
In this post, I will show you how you can exclude traffic from your internal users. Internal users can be…
Predictive metrics in Google Analytics 4 (GA4) are a powerful tool that can help you understand your users better and…
What are Google Analytics 4 custom dimensions? Google Analytics 4 (GA4) custom dimensions allow you to track and analyze additional…
A4 Effective user ID is a unique ID associated with a user’s browser instance or app installation. Google Analytics uses…
GA4 Calculated metrics is a feature in Google Analytics 4 that allows you to create your own metrics by combining…
GA4 Data Filters is the feature in Google Analytics 4 that provides the ability to apply filters to detail reports,…
Google Tag Assistant is a google chrome extension used in troubleshooting installation of various google tags to ensure that they are installed correctly and are working. We discuss on how to install it, but most importantly how to use it to ensure that your tags are intact and in place.